To its credit, the "Book" goes beyond just advising on how to put a book (a.k.a. a portfolio to people outside advertising) together. It also offers advice on the job search and interviewing, among other things. A little over a third of the Book is Ms. Paetro's advice. The remaining two thirds consists of advice from numerous advertising veterans, some of them very recognizable names in the industry.
The Book itself is kind of an oddity in design. It's somewhat oversized, roughly 8" by 11 ½," and is designed to look like a portfolio. Clever, but I prefer the earlier edition's cover. Most of the type inside is oversized also (14 point?), making it a relatively fast, easy read. The advice appears sound and useful, although the advertising industry is notoriously tough to break into even under the best of circumstances. But my guess is anyone using the advice in this book will have a leg up on others.
Whether you are a college student soon to be pounding the street in search of work, or a pro seeking to make a lateral or upward move, there is good advice in here for you. And given some of the names recommending it, it may actually prove to be great advice.
