Groundswell: Winning in a World Transformed by Social Technologies

Groundswell: Winning in a World Transformed by Social Technologies | Charlene Li, Josh Bernoff | Awesome overview of Social networking strategies for business

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Groundswell: Winni...

	Groundswell: Winning in a World Transformed by Social Technologies Charlene Li, Josh Bernoff Harvard Business School Press, 2008 - 224 pages average customer review:based on 36 reviews view larger image
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highly recommended

Social Media for the Enterprise

'Groundswell' can serve as both a great overview and an introduction to the social media trends. Being an early adopter myself, I can't say that this book has changed my view or understanding of the industry, but it is definitely a book I will recommend to any newcomer. Charlene Li and Josh Bernoff provide a number of great examples of how companies have leveraged the 'Groundswell' movement to their advantage, but are also clear that these strategies are not for everyone, and require a substantial amount of resources. Their discussion on the ROI of the social media is a great contribution, and a must read for any consultant.

Perhaps not surprisingly (coming from Forrester researchers), the book offers the most to an enterprise reader who is interested in the social media trends, and needs a solid ground to evaluate both the feasibility and the strategy of their campaign.

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Awesome overview of Social networking strategies for business

With all the talk about myspace, facebook, and social networking it can be very confusing to try and figure out, how does a business market themselves in this new arena? Do we create a blog, start a myspace page, post videos on youtube? all the above? Charlene does a really good job using realworld case studies and experiences to show how a novice with social networking can potentially benefit from it's uses. By looking at your objectives, the habits of social networkers, and the tools availble this book makes it much easier to make intelligent decisions on paths your business may want to take. Easy to read, I'd highly recommend it.

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The Latest and Greatest on the Topic...

I have to admit, I'm fascinated by the topic of how online communities, both business to business and business to consumer, will change the environment of how businesspeople and consumers interact, market, buy, sell etc. So I've read almost everything recent on the topic and, as those who write about this topic seem to the most seasoned and up to date business writers and/or educators out there, I have yet to be disappointed.

Groundswell is the latest book I've tread, and I have to say it's one of, if not the best on the topic right now. Filled with current statistics on consumer demographic usage of social media, and clearly outlining the "how" in business participation in social media, Groundswell not only builds on the information and thoughts of prior publications, but adds insight never before revealed so clearly or thoroughly.

The authors early in the book map traditional business functions (research, marketing, sales, support, development) into their "groundswell" alternatives (listening, talking, energizing, supporting, embracing) and map out both the fundamental strategic vision that needs to precede and accompany any corporate social media presence, and combine it with plenty of real life examples of good and bad methods of approach and participation.

If as a business or an individual you are interested in this topic, definitely read this book. I agree with the authors, that "you cannot ignore this trend...The groundswell trend is unstoppable, and your customers are there. You may go a little slower or a little faster, but you have to move forward. There is no going back."

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Groundswell