The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less | Mark Joyner | It Covers Everything

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The Irresistible O...

	The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Mark Joyner Wiley, 2005 - 240 pages average customer review:based on 82 reviews view larger image
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highly recommended

Incredible Book

This book was really incredible. I read it cover to cover in one sitting and it was easily able to hold my attention the whole time. It explained many techniques and ideas to use to create an offer that's guaranteed to sell, and it's not based on any psychological trickery.

The focus is on creating an offer that is just so good that your customer (if interested) would be a fool to pass up.

I would say this is essential reading for any marketer or businessperson. It's a book that truly brings a new perspective and strategy on the old practice of marketing.

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It Covers Everything

I'm only half way through the book but I can safely say that you can create an advertising campaign based solely on the information in this book. So much useful information that you will read through it once just for the fun of it and then start again with pen and paper to start jotting things down. So much information cramped within the pages that cover every method and detail of advertising or selling anything including yourself to anyone. Very rich indeed.!

One of the best marketing books I have ever read

I work as a marketing consultant and this book is pure genius. If you own a business and you want to increase customers and sales, buy this book right now.

Peter
The Geisheker Group

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Fast and focused: the three-second sale method

Marketing and sales professionals are familiar with such concepts as developing a unique selling proposition, applying risk reduction techniques, encouraging word-of-mouth marketing and using advertising to outline "benefits" rather than selling "features." Author and Internet marketing expert Mark Joyner realigns these principles and makes them secondary to constructing "The Irresistible Offer" - defined as a sales offer so concise and powerful it immediately achieves every marketing objective. The irresistible offer is made up of a "high return on investment," a "touchstone" (that is, a great slogan) and "believability." Individually, these concepts are not new, but when they are assembled correctly, they are enticing. Joyner has not discovered fresh ingredients for making a sale, but he has cooked up a tasty recipe. We recommend this pithy, accessible book to salespeople who want to add creative juice and flavor to the standard pitch.

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