Influence: Science and Practice (4th Edition) | Robert B. Cialdini

Influence: Science and Practice (4th Edition) | Robert B. Cialdini | Excellent Book

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Influence: Science...

	Influence: Science and Practice (4th Edition) Robert B. Cialdini Allyn & Bacon, 2000 - 262 pages average customer review:based on 125 reviews view larger image
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highly recommended

Understanding Psychological Stimuli

Remarkable scientific analysis of what motivates and determines human actions in different environments. Applicable to marketing as well as general exchanges of information, goods, and interactions, this book is groundbreaking in exploring how humans unconsciously value items based on perceived value, due to the channel flow of information. Useful for both exploiting or establishing an environment to robotically guide humans to a certain outcome, as well as prevent oneself from being manipulated by the media, marketeers, and consumerist oriented society of the present day.

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Excellent Book

I have hesitated to write a review for this book because as someone whose profession it is to shape public perceptions, basically I don't want the secrets to be given away too easily.

Having said that, it would be wrong to label this as some kind of "How to Win Friends and Influence People" type work - it is based on proven psychological studies and, perhaps more importantly, the techniques of persuasion that we see around us every day.

The general public now have a much more sophisticated palate when it comes to persuasion in the media/advertising/sales field, but how many of us really recognise the devices being used?

This book will show you what those devices are and you will be able to recognise them in their various guises when you next see them.

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Poder e Influencia

¿Que tan util es la informacion en este libro?
Después de convertirme en el PRIMER INSTRUCTOR EN MEXICO del METODO CIALDINI puedo confirmar que no hay nada igual.
Si esta tecnologia ha servido a políticos, el FBI, grandes empresas y profesionales de los negocios.
¡Imagina lo que puedes hacer cuando aprendas como usar este conocimiento en tu beneficio!
Puedes influir en cualquier situacion de una manera etica y efectiva.
sidhi@prodigy.net.mx

Had to read it, but good nontheless

I had to read this book for a graduate marketing class. I enjoyed it much more than most of my required readings. However, don't give a copy of this book to anyone you don't trust or has too much power over you because the things taught in this book really work.

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Good

Average to slightly above average book. An easy read. Lots of stories that tie in to author's points.

reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, page 10, 11, 12, 13, 14, 15, 16, 17, 18, 19

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