books about: trademarks

books about: trademarks

books:

Trademarks

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

Alina Wheeler

Wiley, 2006

Fantastic
Since graduating with a communication design bachelor, I have felt I missed out on the theoretical process of branding and marketing. This book is fantastic, it is broken up into three sections, theory, prac and reviews. You will learn so much from this well designed, ...

Patent, Copyright & Trademark: An Intellectual Property Desk Reference

Rich Stim

NOLO, 2007

Legal Information without the Legalese
This book is easy-to-use and highly detailed with an appealing, bulleted layout and many illustrations that helped to answer most of my basic questions about the four categories of intellectual property (copyright, patents, trademarks and trade secrets). I took a ...

Trademark and Unfair Competition Law: Cases and Materials (University Casebook)

Jane C. Ginsburg, Jessica Litman, ...

Foundation Press, 2007

Couldn't put it down!
Ginsburg's most recent, this book is a gripping tale of power, sex, corporate greed, and Abercrombie & Fitch, equal to Grisham's finest. You'll be shocked by harrowing tales of abandonment, abuse, and Playboy bunnies gone horribly right! With each page comes a daring ...

Trademarks and Unfair Competition: Law and Policy (Casebook)

Graeme B. Dinwoodie, Mark D. Janis

Aspen Publishers, 2007

Great Legal Textbook
I had the opportunity to use this textbook in my trademark class during the spring semester, with one of the authors, Professor Janis, teaching it. As legal books go, this is one of the better books I have read. It is clear, articulate, and offers some well placed ...

Intellectual Property: Trademark, Copyright And Patent Law (University Casebook Series)
Rochelle Cooper Dreyfuss, Roberta Rosenthal Kwall

Foundation Pr, 2004

This publication is an update of the casebook covering all aspects of Intellectual Property.

LOGO Design (Midi Series)

Julius Widemann

Taschen, 2007

Una fuente de inspiración
Hace tiempo que no veía una compilación de trabajos como esta. Un libro bastante completo, fuente de inspiración para los diseñadores en una edición de lujo

Patents, Copyrights & Trademarks for Dummies

Henri Charmasson

For Dummies, 2004

Great Resource
When I received this book I was blown away by how much useful information it contained. It was easy to read and understand, has quick references that pertain to your subject or you can skip to something more applicable, and was filled with up-to-date information on how ...

Twinkie, Deconstructed: My Journey to Discover How the Ingredients Found in Processed Foods Are Grown, Mined ...

Steve Ettlinger

Plume, 2008

Amazing
I was amazed by the amount of information presented in this book. Ettlinger details how all the ingredients in twinkies are processed and where they come from. It really made me think about how much energy goes into producing and transporting ingredients for ...

Information Systems Today: Managing in the Digital World (3rd Edition)
Leonard Jessup, Joseph Valacich

Prentice Hall, 2007

Information Systems Today, 3e, speaks directly to WHY IS MATTERS today by focusing on what every business student needs to know about IS including its leading role in the globalization of business.

Copyright Cases and Materials
Robert A. Gorman, Jane C. Ginsburg

Foundation Press, 2006

With stimulating questions, comprehensive notes, and teachable and well edited cases as its hallmarks, this is the authoritative law school casebook for the study of copyright law. The book presents up to the minute materials ncluding key decisions of the Supreme Court dealing both with new technologies and with the more "traditional" issues in ...

The Little Book of Mexican Silver Trade and Hallmarks

Bille Hougart

Tbr International, 2006

Excellent Resource of Mexican Marks
Over 200 pages of Mexican silver marks. The pictures are clear of the actual mark on the silver. Has a brief history under the makers name when available. Would buy this book again.

Selected Statutes and International Agreements on Unfair Competition, Trademarks, Copyrights, and Patents, ...
Paul Goldstein, Edmund W. Kitch

Foundation Press, 2007

This compact volume contains all of the key unfair competition, trademark, copyright and patent statutes and related international agreements in a form convenient for student use. In addition to the full text of the Patent, Copyright and Trademark statutes, it includes the principal intellectual property treaties and agreements, as well as the ...

Intellectual Property-Patents, Trademarks And Copyright in a Nutshell

Arthur R. Miller, Michael H. Davis

Thomson West, 2007

The third edition is up to date--It is super!!!
I don't know whether or why the 2d edition would be on sale, as the first reviewer implies in his or her nevertheless good review. The third edition has been out for two years and it is complete, accessible, understandable, and better than the competition--by far! If ...

Sweet and Low: A Family Story

Rich Cohen

Picador, 2007

The mystery of the pink packet
Rich Cohen is only getting better with time. This is a captivating story of the ubiquitous pink packet and the family business around it. Lucky us: a very good writer seems to be related to every remarkable person on the planet (see Rich's other books: the Avengers ...

Intellectual Property and Open Source: A Practical Guide to Protecting Code

Van Lindberg

O'Reilly Media, Inc., 2008

The best legal book on open source I've read (and I've read them all)
I've been involved in open source and the software world for over 10 years now, and have read every book on open source and legal issues that has been written. This is by far the best. Why? Because it lays out in clear, easy-to-understand language what open source ...