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 Selling  


  
The 29% Solution: 52 Weekly Networking Success Strategies
Ivan Misner, Michelle R. Donovan

Greenleaf Book Group Press, 2008

Sucess is just a phone call away.
In Ivan Misner's comprehensive guide The 29% Solution: 52 Weekly Networking Success Strategies he answers the question eery entrepreneur needs to know. * Learn networking goals * Managing time * Separating clients * Team recruting * Putting others first * ...
  
  











  



  
SPIN Selling
Neil Rackham

McGraw-Hill, 1988

Best Sales Book I've Ever Read
I've read over 200 books on sales and marketing in my career and SPIN Selling is without question one of the best out there. No tactics, techniques or processes (those never work) like other sales books. Excellent for relationship selling. I am seeing the author Neil ...
  
  











  



  
Crossing the Chasm
Geoffrey A. Moore

Collins Business, 2002

How companies "grow up"
Having already read the sequel, Inside the Tornado, I wondered whether this book had essentially been summarized in that one. While the basic premise of the technology adoption lifecycle is common to both books, this book, as the name implies, gives much more focus ...
  
  











  



  
Covert Persuasion: Psychological Tactics and Tricks to Win the Game
Kevin Hogan, James Speakman

Wiley, 2006

Excellent read for any Salesperson or Public speaker
I am a Kevin Hogan fan after taking one of his seminars, he's the real deal. BTW, I took the seminar on personal referrals of colleagues who he personally helped the year before negotiate a major salary increase. Back to the book, the chapter on 20 Keys to ...
  
  











  



  
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Dan Roam

Portfolio Hardcover, 2008

very nice
What a surprising book this is! It's easy to read, very inspiring and just fun to try it yourself. If you visit his website, you get a pdf doc with the basics; simply great.
  
  











  



  
Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer

Bard Press, 2004

Great book for almost any sales role!
This book is a quick read with great tips on how to improve your sales. I have recommended it to my salesforce as I truly believe it can help anyone with the passion for selling! Honestly, it should help motivate anyone to get out there and sell, sell, sell! The ...
  
  











  



  
The Screenwriter's Bible: A Complete Guide to Writing, Formatting, and Selling Your Script
David Trottier

Silman-James Press, 2005

One of the Best Books I've Ever Read (on any subject)
This book is extremely well written and easy to understand. It makes you believe that you can write a screenplay and it shows you exactly how to do it.
  
  











  



  
Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
Chris Anderson

Hyperion, 2008

The Internet does change everything
This is an important book for anyone who wants to understand internet commerce or innovation in services. In addition, "The Long Tail" must be a part of the vocabulary of anyone who wants to talk intelligenly about modern business practices. The new emphasis on ...
  
  











  



  
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Jack Mitchell

Hyperion, 2003

Biz book club says, "We love the book".
I facilitate a biz book club for a women's organization and we chose "Hug Your Customer". We were also fortunate to have Jack speak at a luncheon as we are located near his stores. In person, Jack was professional and enthusiastic. The book club loved the book and ...
  
  











  



  
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
Chet Holmes

Portfolio Trade, 2008

Inspiring handbook on powering up your sales
Chet Holmes provides a program built on 12 foundational skills which he says can double your sales. The steps are practical, sensible and focused on action. Holmes directs his instructions to salespeople who take responsibility, practice their skills and work smart. If ...
  
  











  



  
eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days
Steve Weber

Weber Books, 2008

Another Steve Weber How-To Book
This book is the third Steve Weber book I have read, the first two being "The Home-Based Bookstore" and "Plug Your Book." I was quite enthusiastic about both of Steve's earlier efforts because they were extremely helpful and Steve wrote both well. Those comments ...
  
  











  



  
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
Stephen E. Heiman, Tad Tuleja

Business Plus, 2005

A Must Have For Sales Personnel
This book, together with "The New Conceptual Selling" should be mandatory for any sales person. It introduces among other things, the concept of the Sales Funnel and of Win Results. If you are interested in repeat business and customer referrals you will not want to ...
  
  











  



  
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith

Business Plus, 1997

A Great Book.
Great advice on how to sell a service. I have a Moleskine full of notes from this book. I have a photography business and I'm implementing the tactics from this awesome book now!
  
  











  



  
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Craig Stull, Phil Myers, ...

Wiley, 2008

Excellent introduction/summary for Pragmatic Marketing Principles
I've been through the seminars on Practical Product Management delivered through the authors' firm (Pragmatic Marketing). As a CTO it was an eye-opener to see an approach to Product Management that meshed with the concepts of Agile Development in the software field. ...
  
  











  



  
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can ...
Michael Port

Wiley, 2008

Much more than the title implies.
I purchased Book Yourself Solid because I was interested in expanding my therapy practice. But when I got to the part where the author asked what I would say if someone asked what I did I realized that this is much more about who I am and what inspires me than about ...
  
  











  



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