books by Portfolio Trade     books:     Portfolio Trade      The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture John Battelle Portfolio Trade, 2006 Great Read I loved this book and how it approached talking about search instead of just Google. It covers other big players in the field, goes over the entire industry, in addition to giving solid and good information about Google itself. Also loved the author's style and his ...             Small Giants: Companies That Choose to Be Great Instead of Big Bo Burlingham Portfolio Trade, 2007 Great Case Stuides for Building a Great Company Bo Burlingham has done a great job assembling a group of companies that shunned the normally accepted path of explosive growth in order to truly be great at what they do. The variety of companies and industries profiled are helpful for CEOs of any size firm in nearly ...             Tough Choices: A Memoir Carly Fiorina Portfolio Trade, 2007 An intriguing and well written memoir of Hewlett-Packard's first woman CEO. Having worked at a Cambridge based business school for a little over seven years as an administrative assistant, the story of Carly Fiorina really caught my interest, because I was curious about the gender dynamics and or biases in the business world, if indeed there ...             The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Chet Holmes Portfolio Trade, 2008 Inspiring handbook on powering up your sales Chet Holmes provides a program built on 12 foundational skills which he says can double your sales. The steps are practical, sensible and focused on action. Holmes directs his instructions to salespeople who take responsibility, practice their skills and work smart. If ...             Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution Geoffrey A. Moore Portfolio Trade, 2008 A cogent survival guide for the evolution of business In a competitive, capitalist economy, nothing is more prized than the whiz-bang invention, the why-didn't-I-think-of-that product or service that defines a market, delights consumers and gushes profits. Yet for all the ink spilled over innovation, remarkably few ...             Perfectly Legal: The Covert Campaign to Rig Our Tax System to Benefit the Super Rich--and Cheat Everybody Else David Cay Johnston Portfolio Trade, 2005 Easy but difficult read I cannot offer enough enthusiasm in the written word to tell all Americans to read this book. It is easy and clear reading; but, I also add difficult because I could read only a few pages before having to take a breather. The book, by its revelations, so incenses me ...             Satisfaction: How Every Great Company Listens to the Voice of the Customer Chris Denove, James Power Portfolio Trade, 2007 A Great Read! J.D. Power is a customer satisfaction company and an award from them is always highly prized. As such, it was interesting to see what the authors had to say about businesses today. "Satisfaction" has a lot of case studies of companies (like Lexus, Enterprise Rent a ...             Whatever You Think, Think the Opposite Paul Arden Portfolio Trade, 2006 Whatever you do, buy this book Great book, easy to read, great information about taking risk in your life, highly reccomended...             Why Smart Executives Fail: And What You Can Learn from Their Mistakes Sydney Finkelstein Portfolio Trade, 2004 Solid reporting on the most colossal business failures in history In Why Smart Executives Fail, Finkelstein has assembled a collection of the largest failures in business history over the last 20 years. Through interviews with current and former chief executives from companies like Motorola, J&J and Samsung, he paints a picture of ...             The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron Bethany McLean, Peter Elkind Portfolio Trade, 2004 Corporate arrogance gone amok When one reads 'The Smartest Guys In The Room' there is one question that keeps recurring. How did no-one at Enron foresee the company's grizzly demise. The folly of mark to market accounting was reason enoough to expect certain problems, but the endless treadmill that ...             Buzzmarketing: Get People to Talk About Your Stuff Mark Hughes Portfolio Trade, 2008 Now- An In-Depth Review of the Book Allow me to give you a concise overview, so you can make a great decision on whether to pay for this book: (See more things at http://satisfyingsolutions.com) Chapter 1: Checking out business blogs This chapter show you how a blog gets a conversations going ...             Unstuck: A Tool for Yourself, Your Team, and Your World Keith Yamashita, Sandra Spataro Portfolio Trade, 2007 Very good Well, it's true This is not a really comprehensive guide to "unstuck" our companies (or ourselves?).. But I found it very interesting for the hints it gives , then, as usual, you have get on with the job of reading one of the books of its bibliography. Useful ...             Leadership the Eleanor Roosevelt Way: Timeless Strategies from the First Lady of Courage Robin Gerber Portfolio Trade, 2003 ER Lessons for Leadership and Lessons for the World Now After reading about Colin Powel's style, Bush's War and Guiliani's book on Leadership, it was a nice break to read about one of history's greatest first ladies--Eleanor Roosevelt. It also served as a checkpoint for myself to have a peek at the early 20th century and ...             The Culting of Brands: Turn Your Customers into True Believers Douglas Atkin Portfolio Trade, 2005 The "new" marketing takes on an intriguing face. Doug Atkin reveals what "cultism" really is (not funny Kool-aid for the mind-numbed) and why we should aspire to having our customers "cult our brand." He points out the massive changes which have taken place since the Attraction Principle replaced a lot of Spot TV, ...             Double-Digit Growth: How Great Companies Achieve It--No Matter What Michael Treacy Portfolio Trade, 2004 Fail often, Fail fast, Fail Cheap [...] This is now one of my favourite books. (I tend to be a bit fickle and flip from book to book as to which ones are the best.) One thing that I love about the book is the number of examples it gives of companies that maintain double-digit growth for long periods ...          products you might be interested in search for books buzzmarketing, double-digit, executives, satisfaction, transformed, turbocharge      toavi.com    web we recommend Corporate arrogance gone amok randomly chosen book: Standards and Expectancies: Contrast and Assimilation in Judgments of Self ...