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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and ... Sandra Bell
Physica-Verlag Heidelberg, 2008
This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of ...
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Econometric Evaluation of Labour Market Policies (ZEW Economic Studies)
Physica-Verlag Heidelberg, 2001
Empirical measurement of impacts of active labour market programmes has started to become a central task of economic researchers. New improved econometric methods have been developed that will probably influence future empirical work in various other fields of economics as well. This volume contains a selection of original papers from leading ...
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An Introduction to Fuzzy Logic and Fuzzy Sets (Advances in Soft Computing) James J. Buckley, Esfandiar Eslami
Physica-Verlag Heidelberg, 2002
Concise Buckley and Eslami's notation and some of their ideas on fuzzy sets might go deeper than many others. I've found this book intriguing to say the least. You'll find this a very concise "no-nonsense" sort of math book. Ideas get explained in a few sentences or in a ...
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Agent-Based Computational Modelling: Applications in Demography, Social, Economic and Environmental Sciences ...
Physica-Verlag Heidelberg, 2006
The present book describes the methodology to set up agent-based models and to study emerging patterns in complex adaptive systems resulting from multi-agent interaction. It offers the application of agent-based models in demography, social and economic sciences and environmental sciences. Examples include population dynamics, evolution of social ...
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Teaching Entrepreneurship: Cases for Education and Training (Contributions to Management Science)
Physica-Verlag Heidelberg, 2008
This book offers various examples for teaching and learning entrepreneurship in academia. Readers gain insight into the real work and experience of entrepreneurship educators from universities and business schools across Europe, especially from Northern Europe. The practice-oriented case studies also highlight the different, sometimes ...
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Advances in Modern Tourism Research: Economic Perspectives
Physica-Verlag Heidelberg, 2007
Modern Advances in Tourism Research provides a thorough assessment of state-of-the-art academic research in this recent field of economic science. The authors start by scoping the scene of tourism research, evolving then to a comprehensive analysis of themes of particular interest for researchers and academics interested on the workings of the ...
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Entrepreneurship in Biotechnology: Managing for Growth from Start-Up to Initial Public Offering ... Martin Grossmann
Physica-Verlag Heidelberg, 2003
Research and development of novel medicines for human therapy commonly takes over a decade before significant revenues from sales are forthcoming. How can biotechnology companies be founded and grow successfully in an industry with such extended innovation processes? The book investigates this problem and distinguishes three growth phases: From ...
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International Finance in Emerging Markets: Issues, Welfare Economics Analyses and Policy Implications ... Songporn Hansanti, Sardar M.N. Islam, ...
Physica-Verlag Heidelberg, 2008
The book "International Finance in Emerging Markets" reviews contemporary issues in international monetary and financial economics in an emerging financial market using the example of Thailand. The book adopts the elements of new welfare economics and asymmetric information paradigms in analyzing those issues including financial liberalization, ...
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Fuzzy Mathematics in Economics and Engineering James J. Buckley, Esfandiar Eslami, ...
Physica-Verlag Heidelberg, 2002
The book aims at surveying results in the application of fuzzy sets and fuzzy logic to economics and engineering. New results include fuzzy non-linear regression, fully fuzzified linear programming, fuzzy multi-period control, fuzzy network analysis, each using an evolutionary algorithm; fuzzy queuing decision analysis using possibility theory; ...
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Agent-Based Models of Energy Investment Decisions (Sustainability and Innovation) Tobias Wittmann
Physica-Verlag Heidelberg, 2008
As societies face the challenge of securing an efficient and environmentally sound energy supply, researchers have strived to determine the future development of energy consumption, infrastructure and technology endowment. This book proposes a new agent-based approach to studying the development of urban energy systems. Decisions of private and ...
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The Dynamics of Complex Urban Systems: An Interdisciplinary Approach
Physica-Verlag Heidelberg, 2007
The present book outlines a conceptual framework for modelling and forecasting the dynamics of both growth-limited cities and megacities bringing together experts from several disciplines. The interdisciplinary point of view is particularly stressed. The contributions presented reflect the various interdependencies between structural (physics and ...
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The Impact of FDI on Economic Growth: An Analysis for the Transition Countries of Central and Eastern Europe ... Marco Neuhaus
Physica-Verlag Heidelberg, 2006
This book provides a comprehensive understanding of the relationship between FDI and economic growth with special attention to the countries of Central and Eastern Europe. Within a new semi-endogenous growth model, the book illustrates the impact of FDI on economic growth for every stage of development of a country. Developing countries experience ...
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Dual Income Tax: A Proposal for Reforming Corporate and Personal Income Tax in Germany (ZEW Economic Studies) German Council of Economic Experts, Competition and Tax Law Max Planck Institute for Intellectual Property, ...
Physica-Verlag Heidelberg, 2008
In its Annual Report 2003/2004, the German Council of Economic Experts launched a dual income tax as an option for a fundamental tax reform in Germany. In February 2005, the German government appointed the Council to prepare a detailed report on economic effects of a business tax reform, with special emphasis on a dual income tax. With regard to ...
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Fuzzy Systems in Medicine (Studies in Fuzziness and Soft Computing)
Physica-Verlag Heidelberg, 2000
Provides an introduction to the fundamental concepts of fuzziness together with a compilation of recent advances in the application to medicine. The tutorials in the first part of the book range from basic concepts through theoretical frameworks to rule simplification through data clustering methodologies and the design of multivariate rule bases ...
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Competition Policy Analysis: An Integrated Approach (ZEW Economic Studies) Kai Hüschelrath
Physica-Verlag Heidelberg, 2008
The book develops an integrated approach of competition policy analysis. Based on the assumption that the deterrence of anticompetitive behaviour is the fundamental aim of competition policy rules and their enforcement, three pivotal levels of such an integrated approach are identified: a fundamental level, a strategic level as well as an ...
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