books by Kogan Page

books by Kogan Page

books:

Kogan Page

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

Matt Haig

Kogan Page, 2005

Very interesting
It is always good to know about brand failures. This is an excellent not-to-list that every marketing manager should read. I consider very wise to have a copy of this book on your desk. Furthermore, it is pretty fun to read.

The New Boss: How to Survive the First 100 Days

Peter Fischer

Kogan Page, 2007

An invaluable on-boarding guidebook and resource for leaders at all levels
This book is ideal for any newly appointed leader. Peter Fischer's approach to Leadership Transitions helps leaders to avoid typical mistakes and pitfalls and to create the foundations for success right from the start. "The New Boss" is an invaluable on-boarding ...

A Handbook of Human Resource Management Practice 10th Edition

Michael Armstrong

Kogan Page, 2006

Human Resource Management Practice
The Handbook of Human Resource Management Practice by Michael Armstrong is a comprehensive book on the art and practice of human resource management. The book is well structured and provides a step-by-step guide to the essential principles. I found the book easy to ...

The Ultimate IQ Test Book: 1,000 Practice Test Questions to Boost Your Brain Power

Philip Carter, Ken Russell

Kogan Page, 2007

Great Brain Exercise, but These Test Samples Are Different from Actual IQ Tests
If you're looking to exercise your brain, these tests will certainly stimulate and strengthen your noodle and result in improved brain function and longevity - the medical community is in consensus with this. But, if you're trying to see what your IQ is, these tests ...

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
Jean-Marc Lehu

Kogan Page, 2007

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands. ...

Strategic Thinking: A Step-By-Step Approach to Strategy, Second Edition

Simon Wootton, Terry Horne

Kogan Page, 2002

A handy, no-frills guide to kick-start your planning!
Of so many business planning books, which I hold in high regard, this one is the simplest to read and follow, and yet still packed with useful tools and powerful tips. To some extent, I would consider it to be a no-frills, straight-to-the-point, hands-on kind of ...

Develop Your NLP Skills (3rd edition)

Andrew Bradbury

Kogan Page, 2006

Let's keep to the subject guys
Duh, should someone explain to the previous pair that BOOK reviews are meant to be about the book that is on sale rather than bitching because the book wasn't what they thought it OUGHT to be about? Ive bought three copies of this book over the last ten years, one ...

Taking Minutes of Meetings (Creating Success)

Joanna Gutmann

Kogan Page, 2006

One-of-a-kind quick-study tool
Written by freelance training consultant and secretarial education expert Joanna Gutmann, Taking Minutes of Meetings is a no-nonsense, self-teaching tool instructing the reader in the theory and application of proper forms for taking minutes (records) of a meeting. ...

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market ...

Ian Brace

Kogan Page, 2008

Insightful!
This is a highly specialized guidebook for market researchers. Author Ian Brace goes into great detail about designing questionnaires, a process which may seem simple, but is not. Brace thoughtfully considers the variables that can arise in all aspects of planning, ...

Family Wars: Classic Conflicts in Family Business and How to Deal with Them

Grant Gordon, Nigel Nicholson

Kogan Page, 2008

Advice that will keep families staying together while keeping the business profitable
Family businesses should be stress free - if anyone can get along it can be family, right? "Family Wars: Classic Conflicts in Family Business and How to Deal With Them" realizes that even families can have conflicts, and they can do far more damage than a conflict ...

Dirty Dealing: The Untold Truth about Global Money Laundering, International Crime and Terrorism

Peter Lilley

Kogan Page, 2006

Highly Recommended!
The subtitle of this book promises the "untold story" of dirty international financial dealings. That's not quite what it delivers, because the book compiles already-published accounts, public reports and Congressional testimony, and adds to them. Given that money ...

IT Governance: A Manager's Guide to Data Security and ISO 27001 / ISO 27002

Alan Calder, Steve Watkins

Kogan Page, 2008

All the basics of ISO certification and data security.
IT GOVERNANCE: A MANAGER'S GUIDE TO DATA SECURITY AND ISO 27001/ISO27002 is a top pick for college-level, professional IT and computer collections. It surveys business practices and IT management, appealing to managers and organizations with details on how to handle ...

The Handbook of Logistics and Distribution Management

Alan Rushton, Phil Croucher, ...

Kogan Page, 2006

Learning Logistics
I liked this book, because it is easy to read and understand. This is very important especially for international students.

Sucessful Presentation Skills (3rd edition)

Andrew Bradbury

Kogan Page, 2006

Author's comment
Due to the way the Amazon database is programmed (same title - same review!!!), some reviews get carried over from one edition to the next - even when the contents have undergone significant changes. In the case of this particular book, any reviews dated before 2000 ...