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 Persuade  


  
Voice Power: Using Your Voice to Captivate, Persuade, and Command Attention
Renee Grant-Williams

AMACOM, 2002

Brilliant!!!
Voice Power was one of the most brilliant pieces of material I've read. I applied Renee Grant Williams' techniques to my everyday life and I watched as people responded to me differently to me. When I was on stage singing or even over the phone making sales calls, the ...
  
  











  



  
Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point ...
Jeffrey Gitomer

FT Press, 2007

If Jeffrey can do it, so can you!
Everyone who is in sales should follow Jeffrey's lead. He knows what it's like to be a business owner living on a checking account full of air. But he's persevered and become one of the world's leading (and most highly paid) sales professionals. Jeffrey was not born ...
  
  











  



  
Secrets of Successful Speakers: How You Can Motivate, Captivate, and Persuade
Lilly Walters

McGraw-Hill, 1993

A potent concoction of surefire tips and techniques
This is certainly one of the best books on public speaking I've read. The only other work that deserves special mention is Jack Valenti's Speak Up with Confidence. Walters gives surefire tips and techniques that are recipe for a successful presentation that may inspire ...
  
  











  



  
The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking
Kevin Hogan

Pelican Publishing Company, 1996

Buy this Master Guidebook for Your Library!
As an avid student of persuasion and influence, I'd say this is one of the more readable and comprehensive books on how to communicate with and influence others. It is complete, concise and well written. Kevin Hogan helps you stop thinking "magic" when it comes to ...
  
  











  



  
Win Your Case: How to Present, Persuade, and Prevail--Every Place, Every Time
Gerry Spence

St. Martin's Press, 2005

A Book That Transfers Raw Emotion
Gerry Spence has a rather eloquent way of describing what charisma is: "Charisma is the controlled transfer of raw emotion." It seems the whole book revolves around his definition of charisma. Once you have raw emotion you could then use tools like visual aids (and ...
  
  











  



  
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
Joe Vitale

Wiley, 2006

Hypnotic Writing
Everybody who writes can learn a lot from this book. I realised that my own writing should be more interesting by making some changes. Right away I started re-writing my life-story. I cannot thank enough Joe Vitale.
  
  











  



  
Twisting Arms: Teaching Students How to Write to Persuade
Dawn DiPrince

Cottonwood Press, Inc., 2005

No twisting my arm
This resource book is packed with ideas to teach the persuasive essay. Although I feel the lessons are geared towards middle school and the activities will be a little over our heads, the ideas are brilliant and I am planning on dissecting them to fit my student's ...
  
  











  



  
The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
Russell H. Granger

McGraw-Hill, 2007

A fascinating and thought provoking book!
I found the 7 Triggers to Yes both fascinating and thought provoking. The author provides excellent documentation about cutting edge research into the human brain's process for making decisions and actions. With a clear understanding of how the brain processes ...
  
  











  



  
How to Persuade People Who Don't Want to be Persuaded: Get What You Want-Every Time!
Joel Bauer, Mark Levy

Wiley, 2004

A Must-Have Persuasion Blueprint for Speakers, Coaches, and Consultants...
If you are looking for scientific explanations of emotional and psychological triggers that have been driving all human kind to action since the cave man, skip this book and pick up a copy of Robert Cialdini's "Influence: The Psychology of Persuasion." But if you ...
  
  











  



  
Influence: The Psychology of Persuasion
Robert B. Cialdini

Collins, 1998

Should be required reading
Nutshell review - This should be required reading. It discusses and explains many ways in which we are being influenced and persuaded, often to our detriment. If you want to know how it is done, and how to defend yourself against it, then read this book - a few times.
  
  











  



  
Speak With Confidence : Powerful Presentations That Inform, Inspire and Persuade
Dianna Booher

McGraw-Hill, 2002

A copy should be on every speaker's reference shelf!
A professional speaker for 26 years, I now refer to Speak with Confidence before each presentation for a quick brush up--learn, don't read or memorize material; shorten material by cutting the skeleton, not the flesh; handling Q & A using the SEER formatŪ, and more! A ...
  
  











  



  
Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything
Ruth Sherman

McGraw-Hill, 2004

Simple but not simplistic
This book is an excellent overview for newcomers to the principles of communication, and a good lead-in for more specific reading on the topic. Perhaps more importantly, the book serves as a worthwhile reminder for those of us who consider ourselves knowledgable ...
  
  











  



  
Presentations That Persuade and Motivate (The Results-Driven Manager Series)
Harvard Business School Press

Harvard Business School Press, 2004

I'd only buy it if you can find it for cheap
I'd echo a lot of the other reader points.... it was a lot of fluff from HBS. However, some of the articles has some novel ideas that I hadn't thought of, and for that reason I would give it 3 stars. It is a selection of articles from past Harvard writers, which can ...
  
  











  



  
Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.
Joseph Sugarman

Delstar Pub, 1999

A very insightful book
A must-read for anyone intrerested in learning more about how to reach potential clients and customers. Mr. Sugarman spells out what steps you need to take to reach buyers. And after all, no matter what business you are in, "reaching buyers" is the name of the game. ...
  
  











  



  
Gut Impact: Using Covert Hypnosis to Persuade, Motivate, and Inspire
J.D. Fuentes

Flashtouch Interactive, Inc., 2000

Very well written
Using NLP skills and Ericksonian hypnosis in the area of seduction seems to be a rather profitable business and it has stimulated the emergence of many ebooks that deal with this topic, some of which leave a lot to be desired. Sexual Key and Gut Instinct by J.D. ...
  
  











  



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