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Web Analytics: An Hour a Day
Avinash Kaushik

Sybex, 2007

The only book on Web Analytics you'll ever need
Technologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future. I have been fortunate enough to work with some of the smartest online marketers in ...
  
  











  



  
StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup's Now, Discover Your Strengths
Tom Rath

Gallup Press, 2007

Great Tool! Highly Recommend...
We loved the concept behind this book (and its Christian companion, "Living Your Strengths"). Our church staff took the (included with book) online StengthsFinder assessment and all found it very accurate and helpful in providing insights on what drives our fellow ...
  
  











  



  
Rapid Review Pathology: With STUDENT CONSULT Online Access (Rapid Review)
Edward F. Goljan

Mosby, 2006

Goljan Rapid Review Path
Goljan is the man! This book is a must have for med students, espec for board review.
  
  











  



  
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...
David Meerman Scott

Wiley, 2007

Fantastic must read for ALL business owners!
The author, David Meerman Scott, does a superb job on creating an easy read full of terrific ideas to improve the visibility of your business to the masses using WEB 2.0 (social sites on the web) technologies. I loved the book and will refer back to it often! ...
  
  











  



  
Warhammer Online: Age of Reckoning Guide and Atlas Bundle: Prima Official Game Guide
Mike Searle

Prima Games, 2008

Better then they usually do
Everyone knows that these guides typically stink because the game changes so fast. Thankfully, with this guide they have taken a different approach. Instead of being a book of spell listings, gear, and stats, it is a book about characters, background, strategy for each ...
  
  











  



  
Click: What Millions of People Are Doing Online and Why it Matters
Bill Tancer

Hyperion, 2008

A Fun, Interesting, and Provocative Look at Internet Statistics
Bill Tancer presents the reader with complex data mining ideas in the most straight forward, folksy, and enlightening way I've ever seen. He challenges you to consider the staggering possibilities of being able to predict market behavior by culling search patterns form ...
  
  











  



  
Groundswell: Winning in a World Transformed by Social Technologies
Charlene Li, Josh Bernoff

Harvard Business School Press, 2008

Niet eerlijk
Het is niet helemaal eerlijk dat ik dit boek positief beoordeel: ik ken Josh, ik heb workshops van hem bijgewoond en hoor zijn enthousiasme terug in dit boek. Het is eenvoudig te lezen en buitengewoon boeiend.
  
  











  



  
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your ...
Jay Conrad Levinson

Houghton Mifflin, 2007

The best marketing book I have ever read!
I just finished the book Guerrilla Marketing by Jay Conrad Levinson. I can honestly say that this book has changed my entire outlook and attitude towards starting a new business. What used to see a completely daunting and unachievable task now seems within reach using ...
  
  











  



  
Netter's Anatomy Flash Cards: With STUDENT CONSULT Online Access (Netter Basic Science)
John T. Hansen

Saunders, 2006

Flashcard netter review
They're good for studying; for our anatomy lab, however, looking at the Rohen flashcards are better, because they're pictures of actual human cadavers. These cards are clear and easy to understand.
  
  











  



  
A Beginner's Guide to Day Trading Online (2nd edition)
Toni Turner

Adams Media, 2007

A Beginner's Guide To Day Trading Online
I think this book in absolutely a must for anyone who is interested in finding out how to day trade, has the intellectual capacity to feel they can succeed, but has really no clue how the stock market works!! Everything you've always wanted to know about day trading ...
  
  











  



  
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Tim Ash

Sybex, 2008

Easy to digest and results oriented.
The author has accomplished a difficult feat indeed - explaining the variety of methods and mechanisms of multivariate testing simply, plainly, and with real world application. I work in the Direct Response space, we've used multivariate testing for a number of ...
  
  











  



  
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Craig Stull, Phil Myers, ...

Wiley, 2008

Excellent introduction/summary for Pragmatic Marketing Principles
I've been through the seminars on Practical Product Management delivered through the authors' firm (Pragmatic Marketing). As a CTO it was an eye-opener to see an approach to Product Management that meshed with the concepts of Agile Development in the software field. ...
  
  











  



  
Word of Mouth Marketing: How Smart Companies Get People Talking
Andy Sernovitz

Kaplan Business, 2006

Every business owner MUST read this!
Watch Video Here: http://www.amazon.com/review/R3VGA7VAALDB3S I don't care what your business is, you can use the techniques of Word of Mouth Marketing easily if you understand how it works. It's not hard, and best of all, it's not expensive. The investment you make ...
  
  











  



  
Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs
Joel Comm

Morgan James Publishing, 2008

Best read in a long time!
I dont get much time to read these days but this was a must for me as it spoke of many people I had read about for two to three years and even bought products from. I took it with me on a recent business trip to Spain (where I am writing this from) and read it cover to ...
  
  











  



  
The Full Tilt Poker Strategy Guide: Tournament Edition
Andy Bloch, Richard Brodie, ...

Grand Central Publishing, 2007

Please don't read this book
In the world of poker literature, no limit hold em advice dries up and becomes useless pretty quickly these days. One year after its release, this underrated and underread book still holds advice that has yet to find its way into most tournaments. Almost every chapter ...
  
  











  



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