books about: harperbusiness

books about: harperbusiness

books:

Harperbusiness

The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials)

Peter F. Drucker

Collins Business, 2006

The Effective Executive Book Review
I am still reading this book; there are so many insights that I find myself highlighting and writing them down; then I go back to review them over and over. For the person who wants to be an Effective Executive or just an effective individual I would recommend you ...

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore

HarperBusiness, 1999

How companies "grow up"
Having already read the sequel, Inside the Tornado, I wondered whether this book had essentially been summarized in that one. While the basic premise of the technology adoption lifecycle is common to both books, this book, as the name implies, gives much more focus ...

Built to Last: Successful Habits of Visionary Companies

Jim Collins, Jerry I. Porras

HarperBusiness, 1994

The "Core Values" of Corporate Business of the Yesterday and Today
Let me just say, I have read two books by Jim Collins and his research team and I have not been at all disappointed. All chapters were explained without complex sentence writings and without all the extra stuff. For example, "Resiliency (not perfection) is the ...

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

Edward De Bono

HarperBusiness, 1993

buy only this one...
By now I think I have read about fifteen of De Bono's books and this is certainly the best. Many of the others seem to be mostly regurgitations of the the same old stuff. Does he get paid by the word? He claims to have written about 25 books, but I think he has to a ...

The Truth About Money (2nd Edition)

Ric Edelman

HarperBusiness, 2000

The truth reviewed
I received the book in short order. Haven't read it yet; however plan to. Ed

Paradigms: The Business of Discovering the Future

Joel Arthur Barker

HarperBusiness, 1993

Spotting a Paradigm Shift - That could be the Real Secret Weapon towards Success
Paradigms are around us everywhere. They are difficult to recognize because we become used to the things that we believe are the standards. In the current world, where "the only thing that is constant, is change" being able to spot a paradigm change in order to ...

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Al Ries, Jack Trout

HarperBusiness, 1994

For Advanced Level Marketers
This book is for intermediate to advanced level marketers. It shows you the strategies used by big brand names like Coke, Pepsi, Toyota, AT&T, etc. It chronicles the battle of these big name brands and the brilliant moves of some, and the dumb mistakes of others. ...

The Money Masters

John Train

HarperBusiness, 1994

perhaps the BEST get started primer on investing
Perhaps the best place to start learning about investing. Read the conclusions first, then read the book, then re-read the conclusions. Peter Lynch said he read this book 3 times. I have read it probably 5 times over the years (Lynch may have caught up by now). I ...

E-Myth

Michael E. Gerber

HarperBusiness,U.S., 1988

Read this before spending a dime to start any business
Everyone that starts a business is a technician that suffers from an Entrepreneurship seizure, hence the E Myth. Small businesses do not work the way intended because the technician only works in the business and can not also have the foresight to work on the business ...

Leaders: Strategies for Taking Charge

Warren Bennis, Burt Nanus

HarperBusiness, 1997

great book, unmatched
This book is great for anyone who wants to find a compelling vision for their company. Rich with anecdotes and better organized than "On Becoming A Leader," this book provides the essential ingredients on what it takes to be a courageous, innovative leader, not just a ...

Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

Geoffrey A. Moore

HarperBusiness, 1999

WOW!
Granted I haven't yet read the predecessor to this book, Crossing the Chasm, but this is the best business book I have read focusing on the external aspects of business. Most business books focus internally - what you and/or your company needs to do. This book takes ...

The Agency: William Morris and the Hidden History of Show Business
Frank Rose

Harperbusiness, 1996

The story of the William Morris Agency is the story of show business itself. Founded at the turn of the century, it stood as the premier agency in Hollywood for 80 years. Practically all the major names in the industry started in its mailroom. Then, in the last 10 years, it went from the most powerful agency in the movie business to an also-ran, ...

Reengineering the Corporation: A Manifesto for Business Revolution

Michael Hammer, James Champy

HarperBusiness, 2001

Reengineering the Corporation
Very satified with book, shipping, packaging, and timely fachion sent and received.

Entrepreneur America: Lessons from Inside Rob Ryan's High-Tech Start-Up Boot Camp

Rob Ryan, Phaedra Hise

HarperBusiness, 2001

Incredible Book For Entrepreneur
If you are an entrepreneur. Do not do anything before reaqding this book. It is easy to read and understand... No business jargons or anything...

Swim with the Sharks Without Being Eaten Alive : Outsell, Outmanage, Outmotivate, and Outnegotiate Your ...

Harvey B. Mackay, 2005

MUST READ for all my employees-associates!
I first bought a copy of this book when it came out in the 80's. It's somewhat dated now (there's no references to email or the internet) but it really is my BUSINESS BIBLE! I buy used copies where ever I find them and any time I like an interviewee I give them a ...