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Packaging: Design Successful Packaging for Specific Customer Groups (DemoGraphics)
Mark Hampshire, Keith Stephenson
RotoVision, 2007
The first book to explore the vital, commercial relationship between design, marketing, and the target audience. DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the æwhat?Æ and æwhy?Æ of design, DemoGraphics: Packaging dissects the æwho?Æ Through a ...
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The Age Curve: How to Profit from the Coming Demographic Storm
Kenneth W. Gronbach
AMACOM, 2008
The Age Curve
The Age Curve is an interesting and surprisingly easy-to-understand demographic study. Although written with a view towards sales and marketing, my wife and I found the book to be a useful tool in understanding how the changing population impacts our daily living, ...
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One Man's Wilderness: An Alaskan Odyssey (Annivers
Sam Keith, Richard Proenneke
Alaska Northwest Books, 2003
Very inspiring book
Excellent book to read. I believe everyone will enjoy this and the story of this amazing person. Easy to read diary-like story of Dick Proenneke's 16-month life alone in a beautiful wilderness of Alaska. Page by page you'll be thrilled to continue on reading and it ...
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Demographic Trends in Real Estate
Harry S. Dent; Jr.
HS Dent Publishing, 2007
Demographic Trends in Real Estate
This report is one of the most useful pieces of information I've seen regarding the big picture on both residential and commercial real estate. Mr. Dent's understanding of individual lifecycles scaled up by the immense Baby Boom generation sets this work apart from ...
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The Graying of the Great Powers: Demography and Geopolitics in the 21st Century
Richard Jackson, Neil Howe
Center for Strategic & International Studies, 2008
Heavy policy book
Good book for people interested in demographic aging, well written but VERY heavy on the policy.
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Shades of Country: Designing a Life of Comfort
Chippy Irvine
Taunton, 2006
inspiration for your dream home
I can seldom resist a good décor book, especially one on Country Style. My current excuse is that I'm looking for ideas I can use in my own country house which I've been renovating for the past 5 years.
Shades of Country is perfect for the amateur decorator and ...
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GIS for the Urban Environment
Juliana Maantay, John Ziegler
Esri Press, 2006
Great reference for GIS
The book is chocked full of great reference material a text book that will make the transition to reference book as soon as your class ends. I purchased it for a class and plan to keep it. It is not a book that teaches you how to use ArcMap, but helps you to think ...
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America Alone: The End of the World As We Know It
Mark Steyn
Regnery Publishing, 2008
Serious work with an ironic twist, or two.
I very highly recommend this book to all who care about the world we in the West will leave to our children and the generations to follow.
This book gives a very good summary of the dilema facing Western Civilation. According to Mr. Steyn, we in the West have ...
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The Last Days of Europe: Epitaph for an Old Continent
Walter Laqueur
Thomas Dunne Books, 2007
Pessimism is justified
This book could not be discussed in the mainstream European media. Because it would act as an eye-opener to all of those who are not already seeing what lies ahead of us: the end of our civilization in its very birthplace, if no reaction or opposite trend appear ( do ...
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The Age of Aging: How Demographics are Changing the Global Economy and Our World
George Magnus
Wiley, 2008
The year 2008 marks the beginning of the baby boomer retirement avalanche just as the different demographics in advanced and most developing countries are becoming more pronounced. People are worrying again that developments in global population trends, food supply, natural resource availability and climate change raise the question as to whether ...
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The Empty Cradle: How Falling Birthrates Threaten World Prosperity And What To Do About It
Philip Longman
Basic Books, 2004
Superbly cerebral author - harshly treated but should be respected
I first became curious about "The Empty Cradle" when I was reading about Europe's demographic decline as a student of geopolitics in my last years at the University of Melbourne.
Fearing the threat of a radically conservative religious takeover, I was curious as to ...
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Demographic Methods and Concepts
Donald T. Rowland
Oxford University Press, USA, 2003
Demographic Methods and Concepts presents the methods most commonly needed to work with statistical materials on population at national, regional, and local levels. Unlike other texts in the field, this book uses clear non-technical language throughout to make demographic techniques accessible to a diverse array of students, regardless of their ...
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American Indian Holocaust and Survival: A Population History Since 1492 (Civilization of the American Indian ...
Russell Thornton
University of Oklahoma Press, 1990
An important historical work
A must read for anyone interested in American Indian History. It allows the lay person to understand complicated demographic issues that shaped the American Indian population in this country. Reading this will alter your perception of the world.
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Immigrants and Boomers: Forging a New Social Contract for the Future of America
Dowell Myers
Russell Sage Foundation Publications, 2007
A New Perspective for the Immigrant Debate
Dowell Myers is a professor, urban planner, and numbers cruncher as well as a good thinker and clear writer. In this book, he has used his synthesizing ability to write a cogent argument about the mutual need that the aging baby boomers and many immigrants have for ...
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Media Planning Workbook
William B. Goodrich, Jack Z. Sissors
McGraw-Hill Humanities/Social Sciences/Languages, 2001
Must have if you are a Marketing Student
Is an excellent book for marketing students,
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