books about: customer-centric
books:
Customer-centric
Customer-Centric Product Definition: The Key to Great Product Development
Sheila Mello
AMACOM
, 2001
Great foundation for a product development process
This book lays out a step-by-step approach for new product development. I like the way they do their surveys and customer visits. The first 1/3 of the book was a little dry, but the book overall is very easy to read. It was hard to put down as I was very interested ...
Customer-Centric Metrics for the New Economy.(Internet companies are reason customer-centric measures are ...
Robert Hall
Bank Marketing Assn.
, 2000
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 2000. The length of the article is 660 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it ...
Data Mining Explained: A Manager's Guide to Customer-Centric Business Intelligence
Rhonda Delmater
,
Jr., Monte Hancock
Digital Press
, 2001
Easier than technical DM books but more informative than business books
Much data mining literature is aimed either at marketers who do not even aspire to understand what the technology does, or technical practitioners who have graduate-level knowledge of math, computer science, and statistics. Data Mining Explained manages to straddle ...
Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process (Jossey Bass ...
Jay R. Galbraith
Jossey-Bass
, 2005
COMPREHENSIVE, IN-DEPTH, THOUGHTFUL BOOK!
In contrast to product-centric, a customer-centric firm must be organized around the customer. This means going further than "customer focused" initiatives. This comprehensive, in-depth and thoughtful book begins by exploring the structures and philosophy involved in ...
Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship ...
Claudia Imhoff
,
Lisa Loftis
, ...
Wiley
, 2001
A great balance of the technical and business aspects of CRM
If I had to recommend one book on CRM this would be it. This is, by far, the best book I have read that ties together the business and technology aspects of CRM. It does this in a meaty kind of way that leaves you satisfied but not stuffed. True, this is not a book ...
Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs
ACNielsen
Wiley
, 2005
You must read it
if you are not a retail guru, but if you're an executive involved with retail, fast moving consumer goods, shopper understanding, category management, trade promotions, and so on, you must read it. It's clear, ordered, easy to read, and best of all is edited by ...
Are your customers eco-centric or eco-chic?(News Front): An article from: Household & Personal Products ...
Gale Reference Team
Rodman Publishing
, 2008
This digital document is an article from Household & Personal Products Industry, published by Rodman Publishing on November 1, 2008. The length of the article is 663 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any ...
Agilent Technologies announces wireless telecom industry's first real-time Customer-Centric Service ...
Millin Publishing, Inc.
, 2004
This digital document is an article from Software Industry Report, published by Millin Publishing, Inc. on May 24, 2004. The length of the article is 356 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You ...
Handbook of Marketing Decision Models (International Series in Operations Research & Management Science)
Springer
, 2008
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This ...
Multichannel Marketing: Metrics and Methods for On and Offline Success
Akin Arikan
Sybex
, 2008
This is an IMPORTANT book....
As a consultant, I interact with marketers everyday. Everytime I begin a new engagement, I spend volumes of time creating a common language and understanding around what "multi-channel marketing" means in today's world...certainly not an efficient investment of my time ...
WEB SUPPORT: A CUSTOMER-CENTRIC VIEW.: An article from: Soft-Letter
Soft-letter
, 2001
This digital document is an article from Soft-Letter, published by Soft-letter on July 31, 2001. The length of the article is 2489 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any ...
Integrating SMBs for a customer-centric view.(Customer Relationship Management)(small and medium sized ...
Jon Van Duyne
Technology Marketing Corporation
, 2004
This digital document is an article from Customer Interaction Solutions, published by Technology Marketing Corporation on September 1, 2004. The length of the article is 2243 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately ...
Getting to the heart of customer satisfaction: how to make your business customer centric.: An article from: ...
Ron Rosenberg
Thomson Gale
, 2006
This digital document is an article from Rural Telecommunications, published by Thomson Gale on July 1, 2006. The length of the article is 1909 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view ...
New customer-centric software unveiled to boost insurer CRM. (CRM Software).(Brief Article): An article from: ...
Ara C. Trembly
The National Underwriter Company
, 2002
This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on January 14, 2002. The length of the article is 752 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your ...
Manufacturer takes steps to be more customer-centric.(Competing Ideas): An article from: Modern Machine Shop
Wayne S. Chaneski
Gardner Publications, Inc.
, 2005
This digital document is an article from Modern Machine Shop, published by Gardner Publications, Inc. on March 1, 2005. The length of the article is 797 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You ...
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