books about: conjoint
books:
Conjoint
Applied Multivariate Statistical Analysis
Wolfgang Härdle
,
Leopold Simar
Springer
, 2007
Excellent!
This is probably the best applied statistics book I have ever read. It is not one of the "for dummies" book, it does use some linear algebra and requires some knowledge of elementary statistics, but at the same time it is very clear and understandable. I think this is ...
Getting Started With Conjoint Analysis
Bryan K. Orme
Research Pub Llc
, 2005
Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences)
Jordan J. Louviere
Sage Publications, Inc
, 1988
Decent reference guide
This monograph concentrates on a general approach to estimating partial and joint evaluations (ie, part-worth utitlities) This approach is known as functional measurement, and is based on Information Integration Theory (IIT), a theory of human information ...
SAS Technical Report R-109: Conjoint Analysis Examples
SAS Publishing
, 1993
This book describes performing conjoint analysis inthe SAS System with the TRANSREG procedure. Topics include metric and nonmetric conjoint analysis, orthogonal and nonorthogonal experimental designs, data collection and manipulation, holdouts, brand by price interactions, maximum utility and multinomial logit simulators, and change in market ...
Market Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (International Series in ...
Springer
, 2005
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS ...
Conjoint Measurement: Methods and Applications
Springer
, 2007
Conjoint Measurement - Review
This is an excellent book on Conjoint Analysis. It was easy to read and understand.
Conjoint Behavioral Consultation: Promoting Family-School Connections and Interventions
Susan M. Sheridan
,
Thomas R. Kratochwill
Springer
, 2007
Conjoint behavioral consultation (CBC) strengthens collaboration between children?s most critical learning environments ? school and home ? for improved academic, behavioral, and social-emotional skills. The reader-friendly, 2 nd edition of Conjoint Behavioral Consultation: Promoting Family-School Connections and Interventions offers innovative ...
Conjoint Family Therapy
Virginia Satir
Science and Behavior Books
, 1983
quick reference easy to understand
I happen to scan this book in a library and I fell in love with the trememndous insights contained in such a brief and concise outline. I would recommend this book for parents as well as as for Psych or Counseling students.
Conjoint Behavioral Consultation: A Procedural Manual (Applied Clinical Psychology)
Susan M. Sheridan
,
Thomas R. Kratochwill
, ...
Springer
, 1996
Here, the authors provide a procedural guide for the practice of conjoint behavioral consultation (CBC)--reviewing its background, procedures, and benefits. This user-friendly handbook provides specific guidelines and procedures to implement CBC; explores contemporary issues surrounding CBC using real-life examples; and offers theoretical and ...
Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research
Bryan K Orme
Research Publishers, LLC
, 2005
Ask people what they want, and they say, "the best of everything." Ask them what they would like to spend, and they say, "as little as possible." Assessing consumer preferences and willingness to pay through direct rating scales, with separate questions about product features and prices, often fails to capture trade-offs that underlie consumer ...
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