books about: competitor     books:     Competitor      Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors Michel Robert McGraw-Hill, 1997 Gets the job done I first read "Strategy Pure & Simple (I)" back in the early '90s, just before embarking on my first strategic planning job. Since then, I have managed strategic planning and implementation processes at a total of six different operational subsidiaries of two very large ...             Competitive Strategy: Techniques for Analyzing Industries and Competitors Michael E. Porter Free Press, 1998 Taking Strategy by the Real Meaning It is nice when you see a book that takes the word "strategy" seriously these days. Although written a while ago, the reader finds it talking about what we see today. Understood and applicable by both layman as well as specialists without over-simplification of the ...             Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) Jonathan Salem Baskin Business Plus, 2008 Finally! Someone wants to sell something... I loved this book. I'm not a marketing guy. I have been on the sales side for too many years to remember. I have been presented with countless marketing campaigns aimed at awareness and branding. It never made sense. No one focused on how we were going to sell our ...             Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You! Robyn Freedman-Spizman, Rick Frishman McGraw-Hill, 2008 Awesome book! I had expectations for this book and I was not disappointed. A lot of useful ideas, an easy read, and good examples of success stories. This book was fun to read, and I am already reading it for the second time! I will make a point of researching the authors other ...             Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into ... Patrick M. Lencioni Jossey-Bass, 2006 Silos, Politics, and Turf Wars This was by far the best Lencioni book that I have read. Twice I took the training course of "5 Dysfuncions of a Team" with all the reading and interaction with my fellow team members, but the lessons learned in Silos was more revealing as to how an organization ...             Product Strategy for High Technology Companies Michael E. McGrath McGraw-Hill, 2000 targeted for core products at large companies I love this book: the concept of a "vector" for product development is a terrific way to think about competition. IMHO, this book is a must-read for all product managers, product marketers and people involved in strategic decisions, i.e. all senior executives. That ...             Outsmart!: How to Do What Your Competitors Can't Jim Champy FT Press, 2008 Good Examples to Help Generate Creative Thinking! "Outsmart" is a series of short studies describing eight fast-growth companies. Readers can hopefully generalize from the thinking involved to create new ideas for themselves. The first involved a new company called "Sonicbids," where music promoters (about 10,000) ...             Positioning: The Battle for Your Mind Al Ries, Jack Trout McGraw-Hill, 2000 Whether you're expereienced in marketing or not, if you haven't read this book then you're a step behind This book was given to me by my dad, the king of business books and the fastest, most prolific reader I know. This guy blows through almost 1,000 pages a month on top of all the magazines, newspapers, and online sources he devours. Though our reading tastes aren't ...             China in Africa: Partner, Competitor or Hegemon? (African Arguments) Chris Alden Zed Books, 2007 Good Sale The book arrived in the estimated time and in the condition advertised by this seller.             Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Jaynie L. Smith, William G. Flanagan Broadway Books, 2006 Prescription for Improving Your Advertising If you are as tired as I am of being bombarded with advertisements and marketing that all say the same thing, and in the process, really says nothing, then this book is a revelation. Just as bad is dealing with sales reps who all say the same thing. As a consumer ...             Worst Enemy, Best Teacher : How to Survive and Thrive with Opponents, Competitors, and the People Who Drive ... Deidre Combs New World Library, 2005 Excellent Help for Working with Difficult People In this book you will find concrete exercises and devises that will help you figure out what is is about certain people that drives you crazy, and what that means about who you are and how you function. In going through these exercises, your whole perspective changes ...             How to Sell at Margins Higher Than Your Competitors : Winning Every Sale at Full Price, Rate, or Fee Lawrence L. Steinmetz, William T. Brooks Wiley, 2005 This book is the "missing link" you've been needing... There are two types of people who want to absorb this book: salespeople and business owners or executives. If as a salesperson, you've found yourself getting "beat up" by prospects and customers, this book teaches you in simple and easy to understand language how to ...             Badminton Margaret Varner Bloss, R. Stanton Hales McGraw-Hill Humanities/Social Sciences/Languages, 2000 Designed for all players who wish to begin or improve their badminton game, the book addresses all levels of play such as: backyard, club, or tournament. The book is newly formatted to the Winning Edge Series, which included "What's Badminton All About", rules and regulations, equipment, basic and advanced skills, strategies, and assessments to ...             Judo Strategy: Turning Your Competitors' Strength to Your Advantage David B. Yoffie, Mary Kwak Harvard Business School Press, 2003 Clever analogy with great insights The judo analogy is a very clever way to explore how small companies can defeat large companies. I particularly liked the ideas of the "puppy dog ploy", push when pulled, and the concept of leverage. I highly recommend this book for managers facing big, powerful ...             Companions and Competitors (A Marginal Jew: Rethinking the Historical Jesus, Volume 3) John P. Meier Anchor Bible, 2001 Worth the effort. Consistent with the overall quality of the Anchor Bible Series, the "Marginal Jew" series impresses with the depth, honesty, and objectivity of its scholarship. It may be that nobody is completely impartial when it comes to assessing the historical Jesus, but John ...          products you might be interested in search for books competitive, competitor, competitors, positioning, techniques, technology      toavi.com    web we recommend Whether you're expereienced in marketing or not, if you haven't read this book then you're a step behind randomly chosen book: Chopping Spree (Goldy Culinary Mysteries, Book 11)