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Why We Buy: The Science Of Shopping
Paco Underhill

Simon & Schuster, 2000

The Ultimate Guide to Understanding for Retailers Who Want to Better Understand In-Store Consumer Behavior
From store layout and design to how and why your customers behave the way they do in your store, this book reveals a ton of information that you can use to increase your sales. It also gives you advice on what changes you can make to help you make the buying ...
  
  











  



  
Managing Transitions: Making the Most of Change
William Bridges

Da Capo Press, 2003

Transition starts with an ending..
It isn't the fact of change that causes organizational grief, it is managing the psychological transition between the old and the new. In my experience, most organizations do not handle this phase well. In their haste to move on, leaders and managers often forget ...
  
  











  



  
The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a ...
Tim Harford

Random House Trade Paperbacks, 2007

Economics demystified (for the developed world only)
Harford is a mecro-economist, a bridge between macro and micro economics. Harford explains macro-economic phenomena such as retail pricing, stock market behavior, taxation, health-care, environment, and licensing air-waves; by one-by-one getting inside the heads of ...
  
  











  



  
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Clotaire Rapaille

Broadway, 2007

fascinating
Although the writer mainly does his (extremely highly paid) work for marketing and advertising purposes, the book gives an unusually deep insight into the underlying meanings of certain concepts for various cultures. Based on the learning of the particular culture ...
  
  











  



  
CompTIA A+ Complete Study Guide
Quentin Docter, Emmett Dulaney, ...

Sybex, 2006

PASSED 601 AND 602 EXAMS
THE ONLY BOOK I NEEDED TO PASS THE ESENTIALS AND IT TECHNICIAN EXAMS HAPPENED TO BE THIS ONE. QUENTIN DOCTER REALLY TAKES YOU BEYOND A+ CERTIFICATION THROUGHOUT THIS BOOK. LOTS OF PAGES BUT ITS WELL WORTH THE READ. I'M PROUD OF MY ACHIEVEMENT WITH MUCH THANKS TO ...
  
  











  



  
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Rob Walker

Random House, 2008

Bought In
The great thing about this book is that unlike most marketing and business related reads--this one is actually enjoyable. I didn't want to put it down. Rob has a way of capturing his points in a personal, conversational manner that draws your interest and keeps it. ...
  
  











  



  
FLIP: How to Find, Fix, and Sell Houses for Profit
Rick Villani, Clay Davis

McGraw-Hill, 2006

Great book!
This is the best book on the subject that I have read. Unlike other books on the same subject, this book actually shows you how to do it. I highly recommend this book to anyone thinking of entering the business. It is a must have.
  
  











  



  
Book Finds, 3rd Edition: How to Find, Buy, and Sell Used and Rare Books
Ian C. Ellis

Perigee Trade, 2006

Without peer
The author loves his work and shares that love and knowledge in an immediately understandable way.
  
  











  



  
What Every Real Estate Investor Needs to Know About Cash Flow... And 36 Other Key Financial Measures
Frank Gallinelli

McGraw-Hill, 2008

Best book I came across to date on Property Financial Analysis
I was not sure if this book would work for me. I bought several other books on financial analysis, but I always found them either to be too dry or too complex. Gallinelli has the ability to get the scary formulas and maths and break it down to a level that can be ...
  
  











  



  
Rachael Ray Express Lane Meals: What to Keep on Hand, What to Buy Fresh for the Easiest-Ever 30-Minute Meals
Rachael Ray

Clarkson Potter, 2006

Rachael cooks up another classic!
The idea behind this clever cookbook is to have on hand a certain amount of basic ingredients. Then, to complete one of the recipes in the book, all you have to do is stop by the store and pick up a few items on your way home from work- thereby qualifying you to use ...
  
  











  



  
To Buy or Not to Buy Organic: What You Need to Know to Choose the Healthiest, Safest, Most Earth-Friendly Food
Cindy Burke

Da Capo Press, 2007

Easy to Read!
This is an awesome book and answered just what I wanted answered. I was wanting to buy organic not just for my health, but also for the environment. But I know organic doesn't always equal environmentally friendly. And when do I buy local? If local foods aren't ...
  
  











  



  
How to Buy, Sell, and Profit on eBay: Kick-Start Your Home-Based Business in Just Thirty Days
Adam Ginsberg

Collins Living, 2005

EBay Sells
Adam did a great job writing this book. Recommened if you are just starting to sell on EBay. Gets you excited and motivated.
  
  











  



  
Can't Buy My Love: How Advertising Changes the Way We Think and Feel
Jean Kilbourne

Free Press, 2000

An Absolute Must Read!!
Can't Buy My Love is an extraordinary book, insightful, critical, and without a doubt, an eye-opener. This book should be required reading by all Americans! Personally, it has played a pivotal role in my life. I would say I'm your average American citizen. I grew ...
  
  











  



  
Buy Gold Now: How a Real Estate Bust, our Bulging National Debt, and the Languishing Dollar Will Push Gold to ...
S. McGuire

Wiley, 2008

Excellent!
I'm a mainstream investor who has a solid diversification of investments, including a little gold purchased in 2006. However, my understanding of economics and the global economy is sketchy and never quite fit together in my mind. At a minimum, this book will create ...
  
  











  



  
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
Patrick Renvoise, Christophe Morin

Thomas Nelson, 2007

Lots of valuable information to help you make sales
The authors tell us that most people buy from what they call their old brain. In short, the old brain is man's ancient way of thinking from the beginning of time --- the fight for survival. The authors argue that we make our buying decisions from this brain. So, if ...
  
  











  



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