books about: branding

books about: branding

books:

Branding

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Margaret Mark, Carol S. Pearson

McGraw-Hill, 2001

Dry but valuable
Alright, I'll be the first to admit it; this book is not an easy read. In fact, I'd call it a slog (and I'm a readaholic who can't put down the back of a cereal box!). But, the concepts presented are worth the work. The authors explain what's so darn compelling about ...

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

John Gerzema, Edward Lebar

Jossey-Bass, 2008

A great signpost in a new landscape
If you manage a brand in any way, do not ignore this book. It's a clear and compelling argument for an overhaul of the way brands are viewed and handled. The Brand Bubble is a warning voice to the status quo and those unwilling to let go of it.

The 22 Immutable Laws of Branding

Al Ries, Laura Ries

Collins Business, 2002

22 Immutable Laws of Branding Review
Overall a great marketing/branding book for anyone wanting to get an overview of how it all works. They use classic, well-known examples that many professors cite constantly. If you have a background in marketing, it is a great refresher to remind you of the stuff you ...

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

Alina Wheeler

Wiley, 2006

Very thorough with great examples
I used this book for a graphic design course that I'm taking and it was very informative as well as thorough. It was interesting to read about all of the brand identities and how logos really affect the way a company is viewed. I like the detail, the graphics and the ...

Buying In: The Secret Dialogue Between What We Buy and Who We Are

Rob Walker

Random House, 2008

I decide what I buy.....or do I? Be in on the secret.
Where did Red Bull come from? December 2001, Rob Walker joined a growing group of onlookers on a Miami beach to watch as a group of kite boarders set off to cross the eighty eight miles of water between Key West and Varadero, Cuba. Not only did the event highlight ...

OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion

Lucas Conley

PublicAffairs, 2008

Thumbs up!
Having seen the author plug the book on 'The Colbert Report' I immediately thought it would be a book I would like to read...living in Ireland I had to import the book at extra cost...and having just finished reading it 10 minutes ago I can say it was well worth it. I ...

The Brand Gap: Expanded Edition

Marty Neumeier

Peachpit Press, 2005

Good Book for Entrepreneurial Graphic Designers
Good, quick read for creatives who have a business knack. It is a great reference tool for small and medium businesses or for multinational companies. Well done and easy to digest. Cheers, Ivan Mohawk Bomb Records http://www.mohawkbomb.com Also recommend: ...

BrandDigital: Simple Ways Top Brands Succeed in the Digital World

Allen P. Adamson

Palgrave Macmillan, 2008

Useful advice & a pleasure to read
Adamson does a great job illustrating the importance of branding (which, unfortunately, many do not get), straightforward ways to build your brand and, most critically, how do to that in the digital age. The book is excellent for both those new to branding as well ...

Retail Business Kit For Dummies

Rick Segel

For Dummies, 2008

If you are looking for help in starting or continuing to run a business...this is the book for you...
This book is filled with practical advice for retail business owners that is truly helpful. I have followed Rick Segel for many years now, and the advice he gives is down to earth, solid business advice from a completely different angle than most authors, his is from ...

Emotional Branding: The New Paradigm for Connecting Brands to People

Marc Gobé, Sergio Zyman

Allworth Press, 2001

excellent book
Emotional Branding is a must, it is complete, well written and full of inspiring examples The decalogue alone is worth the purchase 1) from consumers to people 2) from product to experience 3) from honesty to trust 4) from quality to preference 5) from ...

Iron Fists: Branding the 20th-Century Totalitarian State

Steven Heller

Phaidon Press Inc., 2008

an eye opener, coca cola and nazi germany: two strong brands
Steven Heller's "Iron Fists" makes a sophisticated and visually arresting comparison between modern corporate-branding strategies - slogans, mascots, jingles and the rest - and those adopted by "four of the most destructive 20th-century totalitarian regimes": Nazi ...

Luxury Brand Management: A World of Privilege

Michel Chevalier, Gerald Mazzalovo

Wiley, 2008

a must read....
A must read for managers, researchers and anyone dealing with luxury brands. Well written and worth the investment

Lovemarks: The Future Beyond Brands

Kevin Roberts

powerHouse Books, 2005

Amazing Piece of Art
I'm was appointed in a marketing position where I have to build a brand. I do have background in marketing, and I worked as an assistant marketing manager for some time. Yet, I needed some literature to boost me in building a strategy. That's the whole reason behind ...

Advertising 2.0: Social Media Marketing in a Web 2.0 World

Tracy L. Tuten

Praeger Paperback, 2008

An Essential Resource
Tracy L. Tuten's new book Advertising 2.0 is one of the most comprehensive books I have read on internet based advertising and the implications for B2B and B2C organizations. The advertising landscape has experienced a systemic shift in recent years with the ...

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by ...

Rohit Bhargava

McGraw-Hill, 2008

A Good Read and a Great Resource
I've known Rohit Bhargava to be a thoughtful speaker and blogger, but that doesn't necessarily translate into being a great author. In this case, he pulls the hat-trick. Personality Not Included is first and foremost a strong primer and even a plea for why marketers ...