books by William J. McEwen
books:
William J. McEwen
China Tomorrow: Prospects and Perils, 3rd Edition (HBR Article Collection)
Elizabeth Economy
,
Kenneth Lieberthal
, ...
Harvard Business Review
, 2007
China is the world's fastest-growing market and Asia's manufacturing center. But its prospects are matched by its perils. Pollution is threatening GDP growth and workforce productivity. Westerners' lack of understanding of Chinese employees' and consumers' needs could cause missteps when Western firms partner with Chinese businesses or sell to ...
China Tomorrow: Prospects and Perils, 2nd Edition (HBR Article Collection)
Kenneth Lieberthal
,
Geoffrey Lieberthal
, ...
Harvard Business Review
, 2006
China boasts 1.3 billion potential customers and annually quadrupling per capita income. With hundreds of millions of skilled workers, it's Asia's manufacturing center. And as a new member of the World Trade Organization, China now allows indigenous companies to enter the global business community and permits foreign firms to compete with local ...
Married to the Brand: Why Consumers Bond with Some Brands for Life
William J. McEwen
Gallup Press
, 2005
A Great Read For Anyone!
This book is a great read for market researchers and the general population alike. Dr. McEwen has put together a truly compelling "tale" of how certain brands entice followings, and how or why said followings are either maintained and groomed, or discarded. A ...
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