books by Venkat Ramaswamy
books:
Venkat Ramaswamy
The Future of Competition **ISBN: 9781578519538**
C. K./ Ramaswamy, Venkat Prahalad
Perseus Distribution Services
, 2004
The Future of Competition: Co-Creating Unique Value with Customers
C. K. Prahalad
, Venkat Ramaswamy
Harvard Business School Press
, 2004
Breakthrough Thinking for higher IQ managers
The concepts presented in the book are deceptively easy to gloss over. I do not blame the reviewers at this site who did not 'get it'. This is not something one can expect to read and understand over a coast-to-coast flight like most of the popular business books ...
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