books by Una McMahon-Beattie

books by Una McMahon-Beattie

books:

Una McMahon-Beattie

Festival and Events Management: An International Arts and Culture Perspective

Butterworth-Heinemann, 2003

On your way to managing an Event
I am currently in an Event Management course and this book has helped me understand the workings of the industry. It is very clear and has seperate sections relating to the industry eg, catering and rostering. I bought it because I live in Australia and it has ...

Revenue Management and Pricing: Case Studies and Applications

Ian Yeoman, Una McMahon-Beattie

Cengage Learning Business Press, 2004

Revenue Management and Pricing: Case Studies
I liked this book a lot. The cases give a variety of revenue and pricing optimization examples. The possible solutions section in the back of the book reviews solutions to the cases. The book will make you think about alternative uses of the technology.

Yield Management **ISBN: 9780826448255**
Anthony (EDT)/ McMahon-Beattie, Una (EDT)/ Yeoman, Ian (EDT) Ingold

Cengage Learning College, 2001

Sport and Leisure Operations Management
Una McMahon-Beattie, Ian Yeoman

Cengage Learning Business Press, 2004

Sports and Leisure Operations Management focuses on the operations management of games, events, experiences and activities within the world of Sport. All operations provide goods and services by devising processes which transform or change the state or condition to produce output. Sport and related activites are no exception. The operations ...