books by Robert W. Bly
books:
Robert W. Bly
Public Relations For Dummies (For Dummies (Business & Personal Finance))
Eric Yaverbaum
,
Ilise Benun
For Dummies
, 2006
Totally Missed
I was at a disadvantage because there were no reviews of this book available prior to my purchase. Here is my remedy to that. Having my own business I wanted to learn how to utilize my opportunites at public speaking and appeal to the audience, media opportunities, ...
The Elements of Technical Writing (Elements of Series)
Gary Blake
, Robert W. Bly
Longman
, 2000
This is the mini bible for Technical communications
As a technical writer I have found this book an excellent resource. Most examples are short and concise. The rules and examples are probably the most up-to-date in the Technical Communications industry.
The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
Robert W. Bly
McGraw-Hill
, 2003
Bly has great experience and helpful hints
Learning to write content for an effective website is crucial for any business or organization. Not only does Bly recommend good writing practices, he also describes the best way to design and market your website. This book is a credible source and a helpful resource ...
Webster's New World Letter Writing Handbook
Robert W. Bly
Webster's New World
, 2003
Webster's New World Letter Writing Handbook
This is an excellent book to have on hand if you are a frequent letter writer. I've learned valuable information just by skimming through the book. I recommend this book to anyone looking for information on how to correctly write a letter.
Careers for Writers & Others Who Have a Way with Words
Robert W. Bly
McGraw-Hill
, 2003
Good overview of the possibilities for those who write...
Bob Bly has created a useful book which delves into the variety of possibilities awaiting those who either like to write or want to make writing a career choice. Bly pulls no punches, however. He makes it clear where the pitfalls are and frankly discusses some of the ...
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
Robert W. Bly
Holt Paperbacks
, 2006
The Copywriters Handbook
This great book opens up with how to formulate your letters and write copy ad. Mr. Bly explains it like if you were a child so you can and will understand it. So many great resources that you can use right away. I would like to encourge any copywriter or anyone in the ...
Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, ...
Robert W. Bly
McGraw-Hill
, 1998
Excellent Resource for B2B Salespeople too!
This book is well worth the cover price. It will make you think about every single word you put on your marketing material. I encourage sales professionals to read it too. Reason: So many of the Salespeople I consult with are responsible to write their own letters ...
Secrets of a Freelance Writer, Third Edition: How to Make $100,000 a Year or More
Robert W. Bly
Holt Paperbacks
, 2006
You Should Read This!
Considering a freelance career in copywriting? Then you should read this. Once again Bob Bly has come up with a clear, concise book that touches on all the basics you need to know to get your new business up and running. I bought this years ago when I was starting ...
The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and ...
Gary Blake
, Robert W. Bly
Longman
, 1992
One the best guides for business writers
This book, with an obvious nod to Strunk and White (which it surpasses), lists 67 principles of good writing, with about two pages each of details and examples. It's on the short list of recommended resources in my book The McGraw-Hill 36-Hour Course in Business ...
The Encyclopedia of Business Letters, Fax Memos, and E-Mail
Robert W. Bly
Career Press
, 1999
This Is An Indispensable Business Writing Guide!
The use of Internet technology has made the effective communication of thoughts and ideas in a variety of formats and styles possible. Good Website design alone, however, does not assure that one's intended business message will get across as well as planned and hoped ...
The Rag and Bone Shop of the Heart: Poems for Men
Harpercollins
, 1992
Good Medicine for the Male Soul
If you loved Iron John, you should read this book. But if you either (1) didn't read Iron John, (2) tried to read but couldn't finish Iron John, or (3) hated Iron John, you should especially read this book. I have to say up front that I don't agree with, or perhaps ...
Getting Started in Speaking, Training, or Seminar Consulting (Getting Started In.....)
Robert W. Bly
Wiley
, 2000
Bly provides excelent overview
Any aspiring to mid-career speaker will find most of this book's content highly useful.
Persuasive Presentations for Business
Robert W. Bly
Entrepreneur Press
, 2008
Give Presentations That Pay Off Robert Bly, presenter extraordinaire and world-renowned wordsmith, reveals the success secrets for winning a room and closing a deal in any forum-seminars, podcasts, webinars, interviews and meetings. Revealing presentation tricks, successful secrets and surefire techniques for organizing and delivering a ...
Selling Your Services: Proven Strategies For Getting Clients To Hire You (or Your Firm)
Robert W. Bly
Owl Book
, 1992
A well developed, easy to follow resource for professionals
For over 10 years I've provided management consulting to executives, and now I feel ten times more confident about selling my own services. As with many experts, I know my craft, but before "Selling Your Services" I wasn't clear on how to sell me. This book has an ...
The White Paper Marketing Handbook
Robert W. Bly
South-Western Educational Pub
, 2006
Information marketing gold dust...
Marketing evolves and now more than ever before people want in-depth information before making a decision on purchasing something. This book demonstrates exactly how to tap into the current demand for information in the form of independent booklets, reports and white ...
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