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 O. C. Ferrell  


  
Marketing Strategy
O. C. Ferrell, Michael Hartline

South-Western College Pub, 2007

Clear and Succinct
Clear explanations; ample charts, tables, and diagrams; and a writing style that's easy to read are what make this an outstanding marketing strategy textbook. The authors have thoughtfully devoted a chapter to business ethics. And there are some case studies ...
  
  











  



  
Business Ethics: Ethical Decision Making and Cases
O. C. Ferrell, John Fraedrich, ...

Houghton Mifflin Company, 2007

Excellent Overview of Business Ethics
As a business ethics consultant, I read many books on the subject. This is one of the few books that I recommend clients and their human resources professionals read. It is well written and contains excellent information. The hypothetical ethics scenarios are very ...
  
  











  



  
Business: A Changing World
O. C. Ferrell, Geoffrey A. Hirt, ...

McGraw-Hill/Irwin, 2007

Easy to read
The language is very smooth and easy to read. The illustrations make sense and are relevant.
  
  











  



  
Foundations of Marketing Express
William M. Pride, O. C. Ferrell

South-Western College Pub, 2008

Marketing Express is a new condensed version of Pride/Ferrell Foundations of Marketing, 3/e. Marketing Express does not include the extra end-of-chapter exercises or introductory materials of Foundations, offering greater flexibility for those who prefer a briefer text with limited pedagogy. Marketing Express includes solid, traditional coverage ...
  
  











  



  
Business and Society: A Strategic Approach to Social Responsibility
Debbie Thorne McAlister, O. C. Ferrell, ...

South-Western College Pub, 2007

In Business and Society, 3/e, authors Thorne, Ferrell, and Ferrell introduce students to corporate responsibility by examining the connection between shareholders and stakeholders. The text's strong pedagogical framework reinforces core concepts and teaches students that social responsibility is not only about philanthropy, but also a strategic ...
  
  











  



  
M: Business w/Review Cards&OLC Access Card
O. C. Ferrell, Geoffrey A. Hirt, ...

McGraw-Hill/Irwin, 2008
  
  











  



  
Business Ethics
O. C. Ferrell, John Fraedrich, ...

South-Western College Pub, 2006

Business Ethics: Ethical Decision Making and Cases
My purchase arrived very quickly, and was indicated to be a "Used" textbook, yet it appeared as "Brand New". I will definitely continue to purchase future textbooks through Amazon. I saved a lot more money this way than buying books from my college.
  
  











  



  
Marketing, 2008 Edition
William M. Pride, O. C. Ferrell

South-Western College Pub, 2007

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its ...
  
  











  



  
Foundations of Marketing
William M. Pride, O. C. Ferrell

South-Western College Pub, 2008

Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, ...
  
  











  



  
Business Ethics: New Challenges for Business Schools and Corporate Leaders

M.E. Sharpe, 2004

WORTH THE $58.00
EXCELLENT REFERENCE MATERIAL, WELL WRITTEN AND EASY TO FOLLOW ALL IN ALL A BOOK TO BE CONSULTED WHEN FACING A JOB ETHIC'S DILEMMA
  
  











  



  
Anatomy & Physiology
O. C. Ferrell, Rod R. Seeley

McGraw-Hill Companies, 2003

great product!
i recieved this book in brand new conditions just as promised! i am completly satisfied with the book!! i also recieved it in a timely matter.
  
  











  



  
Marketing: Concepts and Strategies
William M.; Ferrell, O.C. Pride

Houghton Mifflin Co International Inc., 1999

nyc
This book is very good for people who want to know more about marketing. it is a good book for students to read and learn about marketing concepts.
  
  











  



  
Marketing
William M. Pride, O. C. Ferrell

South-Western College Pub, 2004

Marketing
I paid far too much for the product received. The binder was broken and some of the pages were torn. I had to buy reinforcements for the whole book (looseleaf) and another binder. All-in-all, I was VERY disappointed in this purchase.
  
  











  



  
Marketing Concepts and Strategies
William M. Pride, O.C. Ferrell

South-Western College Pub, 2006

super
It was in excellent condition as they said.And delivery was faster than i thought(3 days).Thanks...
  
  











  



  
Business
Linda Ferrell, O.C. Ferrell, ...

McGraw Hill Higher Education, 2007
  
  











  



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