books by Mark Gottfredson
books:
Mark Gottfredson
Make Sure All Your Products Are Profitable, 2nd Edition (HBR Article Collection)
Clayton M. Christensen
,
Scott Cook
, ...
Harvard Business Review
, 2006
Most new products don't generate the expected profits. Why? We develop them to suit the "needs" of statistically average customers--not real human beings--so consumers reject them. We also expect new products to expand category demand. But people don't eat more or shampoo more frequently just because they have more product choices. Increasing the ...
Innovation Versus Complexity: What Is Too Much of a Good Thing? (HBR OnPoint Enhanced Edition)
Mark Gottfredson,
Keith Aspinall
Harvard Business Review
, 2005
What's the number of product or service offerings that would optimize both your revenues and your profits? For most firms, it's considerably lower than the number they offer today. The fact is, companies have strong incentives to be overly innovative in new product development. But continual launches of new products and line extensions add ...
Walt Disney's Comics And Stories #681 (Walt Disney's Comics and Stories (Graphic Novels))
Carl Barks
,
Floyd Gottfredson
, ...
Gemstone Publishing
, 2007
When Donald Duck's nephews get lost in the Grand Canyon, Donald tries to rescue them - and ends up "Taming the Rapids" on the way to a lost village of cavemen! Then, in part two of Floyd Gottfredson's "The Gleam," Mickey struggles to outwit the jewel-robbing swami... but falls at the feet of his hypnotic power! In the feature-length "Quacked ...
Strategic Sourcing: From Periphery to the Core (HBR OnPoint Enhanced Edition)
Mark Gottfredson,
Rudy Puryear
, ...
Harvard Business Review
, 2005
As globalization changes the basis of competition, sourcing is moving from the periphery of corporate functions to the core. But few companies are ready for this shift. Outsourcing has grown so sophisticated that even critical functions like engineering, R&D, manufacturing, and marketing can--and often should--be moved outside. And that, in turn, ...
Make Sure All Your Products Are Profitable (HBR Article Collection)
Clayton M. Christensen
,
Scott Cook
, ...
Harvard Business Review
, 2005
Most new products don't generate the expected profits. Why? We develop offerings to suit the "needs" of statistically average customers--not real human beings. So consumers reject them. We also expect new products to expand category demand. But people don't eat more or shampoo more just because they have more product choices. And the more ...
The Breakthrough Imperative: How the Best Managers Get Outstanding Results
Mark Gottfredson,
Steve Schaubert
Collins Business
, 2008
The Breakthrough Imperative
The Breakthrough Imperative is one of the best business books I have read in the past 10 years. After reading the book I required all my Senior Management Team to read the book and write me a simple two page report. Page One - what did you learn, Page two - how are ...
Resultados Sobresalientes
Mark Gottfredson
Grupo Editorial Norma
, 2008
La presion que tienen los gerentes hoy en dia es mas intensa que nunca. Los altos ejecutivos que se enfrentan exigencias crecientes en desempeno naturalmente esperan que todos sus subalternos generen resultados rapidamente. A lo largo de la organizacion los gerentes tienen que mostrar resultados o perecer. Aquellos que no producen resultados ...
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Team Moon: How 400,000 People Landed Apollo 11 on the Moon ...
Outstanding in the Field: A Farm to Table Cookbook
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