books by E. Kinney Zalesne
books:
E. Kinney Zalesne
Microtrends: The Small Forces Behind Tomorrow's Big Changes (Unabridged)
Zalesne, Mark, E. Kinney Penn
audible.com
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark Penn
, E. Kinney Zalesne
Twelve
, 2007
Excellent analysis of contemporary society
This is a really fun and fascinating book. Penn's theory is "the Devil is in the details." Don't look for overarching trends that end up being vapid and inaccurate. Look instead for the hundreds of small trends under the radar screen that in combination radically ...
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