books by Duncan J. Watts

books by Duncan J. Watts

books:

Duncan J. Watts

Small Worlds: The Dynamics of Networks between Order and Randomness (Princeton Studies in Complexity)

Duncan J. Watts

Princeton University Press, 2003

Good, but some typos
Mathematical level: Moderate; there's no calculus, and little high level math, but the book is quite mathematical in tone, and some of the arguments may be difficult to follow without a good "math sense". There are MANY equations and graphs. Good points: Watts ...

Seis Grados De Separacion / Six Degrees: La ciencia de las redes en la era del acceso/The Science of a ...

Duncan J. Watts

Paidos Iberica Ediciones S a, 2006

Seis Grados De Separacion La ciencia de las redes en la era del acceso
Este libro salió como referencia en un artículo de la revista "Harvard Business Review - Febrero 2007" Seis grados de separación se refiere a la distancia social entre individuos de cualquier sociedad (tribus).... Falta terminar de leerlo. Pero hasta el momento, ha ...

Marketing in an Unpredictable World
Duncan J. Watts, Steve Hasker

Harvard Business Review, 2006

Predicting entertainment mega-hits is a risky proposition. Instead, marketers can adopt five strategies to exploit consumers' social influence as it emerges.

Six Degrees: The Science of a Connected Age (Open Market Edition)

Duncan J. Watts

W. W. Norton & Company, 2004

Opens up the world
We used this book in a doctoral seminar addressing shifting practices of "meaning making" in a networked society. It was the one book that everyone agreed was outstanding in all areas: aside from the depth and level of scholarship in Watts's work, he also has an ...

The Structure and Dynamics of Networks: (Princeton Studies in Complexity)

Mark Newman, Albert-Laszlo Barabasi, ...

Princeton University Press, 2006

Vice President IT Global Business Initiavies
Excellent resource to follow the progress of Network Science through the history of the field up to the present day. I would definitlly recommend this book to anyone embarking on a social netowkring track. You may need a math referesher to follow some of the studies ...

Viral Marketing for the Real World

Duncan J. Watts, Jonah Peretti

Harvard Business Review, 2007

All Marketers Need to Learn These Principles
The article is a good introduction to viral marketing, particularly for marketers that aren't aware they can exploit these principles to improve their marketing ROI. Watts highlights the amplification effect of even minor virality on boosting the effectiveness of a ...