books by Daryl Travis
books:
Daryl Travis
Emotional Branding : How Successful Brands Gain the Irrational Edge
Daryl Travis
Crown Business
, 2000
It's Almost Everything
Emotional Branding is many things, but it's not everything. It's not boring. It's not without insight. It's not heavy (weight-wise, that is). It doesn't even give you the impression that you're trudging through another business book. It's definitely not disappointing. ...
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