books by Bernard J. Jaworski
books:
Bernard J. Jaworski
Introduction to e-Commerce, 2/e, with e-Commerce PowerWeb
Jeffrey F. Rayport
, Bernard J. Jaworski, ...
McGraw-Hill/Irwin
, 2003
good materials for learing e-commerce
I used this book in my ecommerce class and the materials provided is very informative and easy to follow.
Internet Marketing, 2/e, with e-Commerce PowerWeb
Rafi Mohammed
,
Robert J. Fisher
, ...
McGraw-Hill/Irwin
, 2003
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a ?road-tested? framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship ...
Cases in E-Commerce
Jeffrey F. Rayport
, Bernard J. Jaworski, ...
McGraw-Hill/Irwin
, 2001
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
E-Commerce
Jeffrey F. Rayport
, Bernard J. Jaworski, ...
McGraw-Hill/Irwin
, 2000
Much more than eCommerce
This book is about much more than eCommerce. It is the handbook for doing business in the "New Economy". I have taught ecommerce courses in several universities and am familair with most of the titles avialable on this subject: none of them even come close. Read and ...
Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers
Jeffrey F. Rayport
, Bernard J. Jaworski
Harvard Business School Press
, 2005
Useful and interesting guide to managing "interfaces"
When a colleague recommended this book to me, I initially hesitated to read it because I didn't think there could be much new to say on the topic. I was wrong. Not only do the authors give a wealth of really interesting examples, they have some important ideas as well. ...
Supercharge Your Sales Force (HBR Article Collection)
Erin Anderson
,
Vincent Onyemah
, ...
Harvard Business Review
, 2006
Your sales force consumes a hefty share of your company's budget. If reps aren't selling effectively, your firm loses profits and customers. Yet, in too many organizations, salespeople can't give their best on the job because the company mismanages them. For instance, some firms send conflicting messages about sales reps' job priorities: they ...
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Useful and interesting guide to managing "interfaces"
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