books by Ben McConnell

books by Ben McConnell

books:

Ben McConnell

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

Ben McConnell, Jackie Huba

Kaplan Business, 2007

Finally practical steps
I have found that most books about marketing are about someone's one success in the past and just discuss the barriers they had to break to make their winning strategy work...they tend to be egocentric. I have wanted a book that really lines out the steps to take to ...

Citizen Marketers: When People Are the Message

Ben McConnell, Jackie Huba

Kaplan Business, 2006

Good lessons for Old School Marketers, and New School Marketers, of course.
I'm a fan of these guys [Jackie Huba & Ben McConnel]. As most of you, I also met them with Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, I even bought the Discussion Guide and follow their Blog everyday. The fact is that this ...

Creating Customer Evangelists **ISBN: 9780793155613**
Ben/ Huba, Jackie McConnell

Kaplan, 2002

Creating Customer Evangelists Discussion Guide
Ben McConnell, Jackie Huba

North & Clark Press, 2003

When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your organization. With traditional marketing tactics declining in effectiveness, passionate customer-driven referrals are the valuable new currency. For many companies, the process of how to create customer ...

Testify! How Remarkable Organizations are Creating Customer Evangelists
Jackie Huba Ben McConnell

North & Clark Press, 2004

There's a billion good ideas in the world, but success comes to those who can execute a good idea consistently. The case studies featured in "Testify!" are a few that have carried out their customer evangelism ideas. The organizations profiled believe in customer evangelism as a theology and have the results to show for it in practice.