books by B. Joseph, II Pine

books by B. Joseph, II Pine

books:

B. Joseph, II Pine

Finding Your Role in the World: What Business Are You Really In?
B. Joseph Pine II, James H. Gilmore

Harvard Business School Press, 1999

This chapter shows that by combining wisdom, strategy, and intent, you can create the transformative experiences customers desire. When the offering becomes more intangible (such as an experience or transformation), the value becomes more tangible.

The Show Must Go On: Creating Cohesive Themes for Consumers
B. Joseph Pine II, James H. Gilmore

Harvard Business School Press, 1999

This chapter illustrates how succeeding in the "experience economy" means creating cohesive experiences with themes, cues, memorabilia options, and sensory triggers.

Authenticity: What Consumers Really Want

II Pine, James H. Gilmore, ...

Harvard Business School Press, 2007

Maddock Douglas endorses "Authenticity" as a masterpiece
I've been pimping this AWESOME book to many of my big brand clients - it is a powerful reinforcement of the idea that strategic clarity = authenticity. Iconic, American brands that are committed to "living what they believe," embrace this "Authenticity" ideology - the ...

Welcome to the Experience Economy

B. Joseph, II Pine, James Gilmore

Harvard Business Review, 1998

Solid Experience Economy Introduction
Solid introduction to the Experience Economy as elucidated by Pine & Gilmore. At it's core, Experience Economy is an elegant concept and this introduction does well at explaining it. Samuel R Daines II.

Welcome to the Experience Economy: From Goods, to Services, to Experiences
B. Joseph Pine II, James H. Gilmore

Harvard Business School Press, 1999

If your business is competing solely on offering low prices, then you've been commoditized and need to restructure your offerings to attract and keep customers. This chapter describes the necessity of recognizing experiences as a distinct economic offering that provides the key to future economic growth.

The Experience Is the Marketing--A Special Report

James H. Gilmore, B. Joseph Pine II

BrownHerron, 2002

Excellent Addition To The Experience Economy
Positive addition to Pine & Gilmore's The Experience Economy. A quick read that fleshes some concepts touched on in the book. LOVE the pdf/download format.

Making Mass Customization Work
B. Joseph, II Pine, Bart Victor, ...

Harvard Business Review, 1993

Scores of companies have been trying to become mass customizers: businesses that produce individually customized goods or services at the cost of standardized, mass-produced goods. Mass customization entails breaking up the tightly integrated networks that form the backbone of the continuous improvement organization and creating a loosely linked ...

What Business are you Really In?: An article from: Chief Executive (U.S.)
B. Joseph II Pine, James H. Gilmore

Chief Executive Publishing, 1999

This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on October 1, 1999. The length of the article is 2536 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. ...

The Four Faces of Mass Customization
James Gilmore, B. Joseph, II Pine

Harvard Business Review, 1997

Virtually all executives today recognize the need to provide outstanding service to customers. Focusing on the customer, however, is both an imperative and a potential curse. Companies around the world have embraced mass customization in an attempt to avoid pitfalls. But many managers have discovered that mass customization itself can produce ...

Mass customization. (Manufacturing): An article from: Chief Executive (U.S.)
Joel S. Spira, B. Joseph, II Pine

Chief Executive Publishing, 1993

This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on March 1, 1993. The length of the article is 2422 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. ...

Authenticity--What Consumers Really Want: A Harvard Business School Press Book Summary in Partnership with ...
James H. Gilmore, B. Joseph, II Pine

Harvard Business School Press, 2007

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell, or how you sell it? Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. The first to explore what authenticity really means for businesses and how companies can approach it both ...

Do You Want to Keep Your Customers Forever?

B. Joseph, II Pine, Don Peppers, ...

Harvard Business Review, 1995

Save your money
This is a waste of black ink on white paper. Save your money.

Get Your Act Together: Stage the Experience the Customer Wants
B. Joseph Pine II, James H. Gilmore

Harvard Business School Press, 1999

The key to success in the "experience economy" is to treat each customer as a unique individual, without sacrificing profit or product. This chapter confronts the issue of customers all too often remembering negative experiences over positive ones.

Work Is Theatre: It's not a Metaphor--It's a Model
B. Joseph Pine II, James H. Gilmore

Harvard Business School Press, 1999

This chapter describes how to take deliberate steps to connect with an audience. Act with intention and deliberation and your company will provide enriching experiences.

Performing to Form: Strengthening Your Craft as a Business Performer
B. Joseph Pine II, James H. Gilmore

Harvard Business School Press, 1999

This chapter shows how, in any given business setting, performance forms can be used to customize customer experiences. Performance techniques can be used in everything from an internal company presentation, to a customer service line, to face-to-face customer interactions.