books by Anthony Ulwick

books by Anthony Ulwick

books:

Anthony Ulwick

Turn Customer Input into Innovation (HBR OnPoint Enhanced Edition)
Anthony W. Ulwick

Harvard Business Review, 2002

It's difficult to find a company these days that doesn't strive to be customer driven. Too bad, then, that most companies go about the process of listening to customers all wrong. What usually happens is this: Companies ask their customers what they want. Customers offer solutions in the form of products or services. Companies then deliver these ...

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Anthony Ulwick

McGraw-Hill, 2005

The real deal. This is how you should focus on customer needs.
Lots has been published on the Voice of the Customer and being Customer/Market Driven, but little has really been published oh HOW to do it. (The author actually trashes this concept in the book) I applaud Mr Ulwick for this easy and simple way to look at viewing ...

Business Strategy Formulation: Theory, Process, and the Intellectual Revolution

Anthony W. Ulwick

Quorum Books, 1999

The first book to provide great answers to great questions!
I am the technologies director of my firm, and I have read many books on the subject of strategy formulation and innovation management, as well as a host of other business subjects. I find that they all have one common flaw, they do not provide answers to the thought ...