books about: advertising

books about: advertising

books:

Advertising

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

Jack Mitchell

Hyperion, 2003

Biz book club says, "We love the book".
I facilitate a biz book club for a women's organization and we chose "Hug Your Customer". We were also fortunate to have Jack speak at a luncheon as we are located near his stores. In person, Jack was professional and enthusiastic. The book club loved the book and ...

Zero Limits: The Secret Hawaiian System for Wealth, Health, Peace, and More

Joe Vitale, Ihaleakala Hew, Ph.D Len

Wiley, 2007

Most amazing book!
This book has transformed my life! I only wish I had read it sooner. Most amazing.

Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

Ellen Lupton

Princeton Architectural Press, 2004

A solid book for type - with a twinge of humor
I like this book a great deal. The next time I have a chance to use this in a class (to teach) I will. There are lots of good examples, the language is clear, and it's not too ethereal or esoteric. I think it's a great introduction to typography and laid out very well.

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin

Portfolio Hardcover, 2003

This is a "must read!"
An easy, entertaining read, this book is full of valuable tips for anybody ready to make changes and truly impact your business by getting your brand noticed. Seth tells you you're either a Purple Cow or you're not. You're either remarkable or invisible. Pick one! ...

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

Back Bay Books, 2002

Must read book
Macolm Gladwell's approach in this book is that of an observer. His deductions are thoroughly logical and offer a refreshing alternative to traditional thought. This book was a joy to read. I am also half way through his second book entitled Blink. As an author he ...

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Tim Ash

Sybex, 2008

Easy to digest and results oriented.
The author has accomplished a difficult feat indeed - explaining the variety of methods and mechanisms of multivariate testing simply, plainly, and with real world application. I work in the Direct Response space, we've used multivariate testing for a number of ...

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Noah J. Goldstein, Steve J. Martin, ...

Free Press, 2008

Great fast read with real knowledge :)
I just finished this book today, and I absolutely loved it !!! I am actually buying more copies for my friends and family in sales, own their own business or have positive ambition :) There are like 50 chapters with 3-5 pages each, kinda. It makes it easy to read ...

Sway: The Irresistible Pull of Irrational Behavior

Ori Brafman, Rom Brafman

Doubleday Business, 2008

Great content, but is there better treatment of the subject elsewhere?
The Brothers Brafman chose a truly fascinating topic for their book: the irrationalities hard-wired into the human brain that can lead us to make poorer decisions than we might otherwise. A number of books have been written about this topic of late, and this one isn't ...

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your ...

Jay Conrad Levinson

Houghton Mifflin, 2007

The best marketing book I have ever read!
I just finished the book Guerrilla Marketing by Jay Conrad Levinson. I can honestly say that this book has changed my entire outlook and attitude towards starting a new business. What used to see a completely daunting and unachievable task now seems within reach using ...

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath

Random House, 2007

A good book for both marketing newcomers and seasoned professionals
A great source of inspiration for marketing professionals and anyone else who needs their message to stick. In their organized approach to sticky communication, the brothers Heath take their own advice in writing a Simple, Unexpected, Concrete, Credible, Emotional, ...

Buyology: Truth and Lies About Why We Buy
Martin Lindstrom

Doubleday Business, 2008

How much do we know about why we buy? What truly influences our decisions in today?s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we?re barely aware of them? In BUYOLOGY, Lindstrom presents the ...

unSpun: Finding Facts in a World of Disinformation

Brooks Jackson, Kathleen Hall Jamieson

Random House Trade Paperbacks, 2007

Un Spun- Finding Facts
I loved the Book! Great information for someone that wants to learn the political system. Since there is so much propaganda out there, this was a great book to understanding some of it. Short and to the point...not a big book...but long on fact finding.

AdWords For Dummies (For Dummies (Computer/Tech))

Howie Jacobson

For Dummies, 2007

An Excellent Introduction to Adwords
I've recently begun an Adwords project and found that this was very helpful in getting me started. It also provides many ideas and resources for future improvements of my usage.

Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Business Plus, 1997

A Great Book.
Great advice on how to sell a service. I have a Moleskine full of notes from this book. I have a photography business and I'm implementing the tactics from this awesome book now!

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

Alina Wheeler

Wiley, 2006

Very thorough with great examples
I used this book for a graphic design course that I'm taking and it was very informative as well as thorough. It was interesting to read about all of the brand identities and how logos really affect the way a company is viewed. I like the detail, the graphics and the ...